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The Advertising Council, in partnership with the U.S. Environmental Protection Agency (EPA), announced today the launch of a new series of public service advertisements (PSAs) designed to inform parents of children living with asthma that serious asthma attacks can be prevented and to motivate them to learn how to take preventative action. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44159/

While browsing in a rare book store in Arkham, Sean finds an occult book with an ad seeking an apprentice sorcerer, from a newspaper dated March 21, 1895. Even more intriguing, the ad specifically requests applicants reply by email. Sean’s always been interested in magic, particularly the Lovecraftian dark mythology. The advertiser, Reverend Redemption Orne, claims to be a master of the occult born more than 300 years ago. To prove his legitimacy, Orne gives Sean instructions to summon a harmless but useful familiar—but Sean’s ceremony takes a dark turn, and he instead accidentally beckons a bloodthirsty servant to the Cthulhu Mythos god Nyarlathotep. Now Sean must find and bind the servitor, before it grows too strong to contain. But strange things are already happening in the town of Arkham. Welcome to the darker side of New England in the first of a new series from Anne Pillsworth. Find out more at http://us.macmillan.com/books/9780765335890 YA/Fantasy

New public service advertisements (PSAs) released today by Feeding America and the Ad Council are designed to raise awareness of where families across the country can find free and nutritious meals for their children during the summer months when school isn’t in session. Entitled

Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency. “We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management. To view the multimedia release go to: https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/

Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor. Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here. To view the multimedia release go to: http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/

Gigi gives us the boot! This fall, Stuart Weitzman has collaborated with Gigi Hadid, the face of the Fall 2016 ad campaign, on an exclusive design for the brand -- the Gigi Boot. The hiker-inspired high heel combat bootie was co-designed by the social supermodel and reflects her sleek street style and fashion-forward flair. Hadid was inspired by the brand’s stellar boot reputation, but used her creative vision to put a unique, personal spin on the lace-up bootie silhouette. The Gigi Boot is set on a stacked heel, boasts bold metallic eyelets accented by duo-toned laces designed to wrap around the ankle and is finished with a detailed collar. The bootie is available in three materials, so there are multiple options for her style squad: a classic-yet-modern nero soft croco-calf leather and two shiny chic metallics, including iron specchio and copper glass. The bootie comes in a signature Gigi Hadid box and is available exclusively at Stuart Weitzman retail locations and global websites. The retail price is $565 for the metallic styles and $598 for the nero soft croco-calf version. To view the multimedia release go to: http://www.multivu.com/players/English/7961351-stuart-weitzman-gigi-hadid-boot/

Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today. To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general

Thirty five percent of New Yorkers do not feel prepared for an emergency, such as a natural disaster, fire, power outage or act of terrorism according to a 2013 survey conducted by the New York City Office of Emergency Management (OEM). September is National Preparedness Month (NPM) and a new public service advertising (PSA) campaign is launching today to encourage New York families to create an emergency plan. The PSAs were distributed to media outlets throughout the New York City area and will be running in donated time and space. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7314951-oem-fema-and-ad-council-psas-encourage-new-york-city-families-emergency-preparedness-plan/

The Ad Council and the Dollar General Literacy Foundation today launched new public service ads (PSAs) to support their national Finish Your Diploma campaign to provide adults with the information and encouragement needed to earn a high school equivalency diploma. The new PSAs celebrate adult learners in America and reinforce the idea that no one does it alone. “As adults are considering finishing their diploma, often the greatest challenge is simply knowing where to go for support and having the courage to take the first step towards completing their diploma,” said Denine Torr of the Dollar General Literacy Foundation. “By coupling real stories with information about free local adult education classes and resources, we hope the new commercials will inspire and empower individuals to pursue their dreams through education.” To view the multimedia release go to: http://www.multivu.com/players/English/7900051-ad-council-dollar-general-finish-your-diploma/

Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/

HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/

http://www.slam-​n-​ropes.com -​ Im­mor­tal Mar­tial Arts Inc. was the orig­i­nal man­u­fac­tur­er and dis­trib­u­tor of the Bat­tling Ropes® brand. Af­ter six years of sup­ply­ing heavy train­ing ropes for John Brook­field Im­mor­tal de­cid­ed to launch their own new and im­proved patent pend­ing brand of heavy train­ing ropes called Slam N ropes®. All of our ropes are made of com­mer­cial qual­i­ty ma­te­ri­als specif­i­cal­ly de­signed for rope waves, slams and un­du­la­tion ex­er­cis­es. SLAM N ROPES® BRAND THE NEED FOR A BET­TER ROPE: Af­ter much tri­al and er­ror and prod­uct re-​de­sign and many thou­sands of dol­lars lat­er, we came up with the best com­mer­cial qual­i­ty and most func­tion­al de­sign of heavy train­ing ropes in the in­dus­try. We are con­vinced about the qual­i­ty, dura­bil­i­ty and unique de­sign of our prod­ucts com­pared to what's cur­rent­ly avail­able that we have filed a full util­i­ty patent for our de­signs with the US Patent & Trade­mark of­fice. In ad­di­tion in 2012 Im­mor­tal re­ceived a reg­is­tered trade mark cer­ti­fi­ca­tion by the USP­TO for Slam N Ropes®.