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Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
Hotels.com®, the leading online accommodation reservation website, today launched the “My Free Night” campaign to showcase the flexibility and value of free* nights earned through Welcome Rewards®, the company’s industry-leading loyalty program. Hotels.com will give away 120 free hotel nights throughout the campaign, which encourages travelers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video and social media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63049-hotelscom-my-free-night-campaign-free-hotel-stays-120-days-give-away
Hotels.com® has long been an authority on lodging around the world, but savvy travelers know that there is more to finding the perfect place than just the hotel property alone. That’s why vacationers rely on the experts at Hotels.com to provide insider information on key trip-planning elements, such as food and activity trends, to make their journey a success. Today, the online booking expert has released the results of a global survey of 27,000 travelers that discovered some core facts about American food preferences internationally and domestically.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52876-hotels-com-worlds-best-food-survey-results
Hotels.com®, the expert in online hotel booking and home to more than 20,000 hotel destinations worldwide, released its biannual Hotel Price Index™ (HPI®), reporting on the most popular travel destinations and the average price paid by travelers while visiting those destinations.
The HPI is a regular survey of hotel prices in major city destinations across the world, based on hotels.com bookings. Prices reported are those actually paid by customers (rather than advertised rates) during the calendar year of 2011. On a global scale, hotel prices increased by 4 percent on average in 2011 over 2010, while average prices in North America increased 5 percent year-over-year, continuing the process of steady recovery from the lows of 2008. Entering the third consecutive year of moderate price rises for guests, the global average price is still lower than it was in 2005, such was the depth of the financial crash-inspired trough.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52873-hotels-com-price-index-five-percent-rise-in-2011-in-north-america
