Country music superstar Luke Bryan is no stranger to celebrating America’s hard-working farmers. At this year’s Bayer Presents Luke Bryan Farm Tour, tour sponsor Bayer will join him in toasting U.S. farmers with its Here’s To The Farmer campaign.
“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” Bryan said. “That’s why I’m proud to join my friends at Bayer in thanking farmers for everything they do by saying, ‘Here’s To The Farmer.’ ”
To view the multimedia release go to:
https://www.multivu.com/players/English/77126511-bayer-luke-bryan-heres-to-the-farmer-campaign-tour/
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
In honor of Women’s History Month, Barclaycard US, the payments business of Barclays in the US, has launched Be Your Possible, a four-week campaign focused on promoting increased financial literacy for women. Headed by Barclaycard’s Women’s Initiative Network (WIN), Be Your Possible will provide the 60 percent of women who report that their greatest financial priority is “just getting by” or paying off debt1 with a place to go to find the inspiration, support and knowledge they need to improve their financial understanding and reach their personal financial goals. The campaign includes a contest for Barclaycard US Facebook fans with $40,000 in total financial support to help them achieve their personal goals.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66053-barclaycard-us-be-your-possible-financial-support-literacy-campaign-women
After 10 years of a successful fashion and style story, fashion house ba&sh reinvents itself with the launch of the Autumn/Winter 2014-15 collection, signing with the unique Bambi Northwood-Blyth, chosen for her glamorous freshness, and her bohemian-chic allure.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400590-bash-reveals-bambi-northwood-blyth-campaign-face
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46044/
Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bacardi/48890/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged - it's expected. Today, on the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60948-bacardi-limited-good-spirited-sustainability-green-enviro-csr
Axon (Nasdaq: AAXN), the global leader in connected law enforcement technology, today announced the results of a study that sheds new light on the growing difficulties law enforcement agencies face in their recruitment efforts. In response to the study, conducted in conjunction with Wakefield Research, Axon is launching the “I'm In” Recruiting Campaign to help raise awareness and provide agencies with new tools to recruit the next generation of police. To learn more please visit www.connectandserve.in.
The Wakefield Research study surveyed 200 law enforcement officers across the U.S. who revealed they've experienced a sharp downturn of new applications to their agencies. More than half (54 percent) of the respondents said the number of job applications to their department has decreased in the last five years. Meanwhile, 83 percent of officers think that it will be even more difficult to recruit new candidates in the next five years.
To view the multimedia release go to:
https://www.multivu.com/players/English/8012852-axon-im-in-recruiting-support-campaign/
New Avon LLC (“Avon”) took over Columbus, Ohio as 6,000 Avon Representatives hit the capital city for the company’s annual “RepFest” Convention from July 26-29. Beauty bosses from all fifty states attended the three-day celebration – complete with exciting new product launches, valuable business-building seminars and recognition events honoring top Avon Representatives.
Avon Representatives were front and center during the conference as the brand unveiled its latest campaign catalog which honors and features Avon Representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon Representative community by highlighting the real people who are not only the cover models but also the role models. All Avon Representatives featured in the campaign attended RepFest and were celebrated for achieving their career goals having paved their own unique paths to success with the beauty brand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8375451-avon-rep-fest-2018/
