“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Hon. Giuliano Amato, Chairman of the Guarantors Committee and former Italian Prime Minister, opened the celebration of the 150th Anniversary of Italy’s unification on October 3rd, in Washington. The U.S. celebrations culminated with the traditional Gala organized by the National Italian American Foundation (NIAF) in Washington at the presence of the U.S: President Barak Obama, who delivered the Keynote address.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52713-150th-anniversary-italy-reunification-confindustria-giuliano-amato-niaf
For the tenth consecutive year, The Capital Grille today launched its highly anticipated wine event, The Generous Pour. This year, guests are invited to taste and toast the legacy of renowned winemaker Dan Duckhorn. With wines hand selected to pair with the restaurant’s signature menu items, including hand-cut steaks, dry aged in-house, the tasting experience offers seven selections of classic California and Washington varietals, all created by Dan Duckhorn and his award-winning winemakers. Of the selections is the Goldeneye Rosé of Pinot Noir making its exclusive debut at this year’s event. The Generous Pour is available for $28 from July 9 through September 2, 2018, when paired with dinner.
“Dan Duckhorn’s continuous pursuit to produce world class wines within the Napa Valley and beyond has become a legendary story in the wine world,” said Brian Phillips, The Capital Grille’s Advanced Sommelier. “We are excited to feature some of the most highly coveted wines of the world this summer, creating an exceptional tasting experience when paired with our signature menu items. With light and fresh rosé preferred during the summer, I am particularly excited about the Goldeneye Rosé of Pinot Noir, as this summer it makes its exclusive debut at The Generous Pour.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8340151-capital-grille-the-generous-pour-event-with-duckhorn-wines/
INRIX®, Inc., a global leader for transportation analytics, today released its 2015 Traffic Scorecard, a benchmark for governments and agencies in the U.S. and Europe to measure progress in improving urban mobility.
The report reveals the U.S. faces large challenges to solve congestion issues, fueled by continued economic and population growth, higher employment rates and declining gas prices. Cities that have experienced the most economic improvement during the past year are at highest risk for consequences related to worsened traffic conditions, including reduced productivity, higher emissions and increased stress levels. For example, Washington D.C., San Francisco, New York, Seattle and Boston all saw reduced unemployment rates bringing them below the national average of 5.3 percent for 2015.1 However, according to the INRIX Traffic Scorecard, congestion in those cities alone combined to waste 1.5 billion hours for daily car commuters last year. Nationwide, commuters spent a total of more than eight billion extra hours stuck in traffic, representing almost 50 hours per driver.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775551-inrix-2015-traffic-scorecard/
A level IV trauma center in Washington State has installed copper components throughout its facility as another way of reducing hospital-acquired infections and keeping their patients safe.
Pullman Regional Hospital has become an early adopter of antimicrobial copper after studies found that the age-old metal could continuously kill deadly bacteria.
Each year, 2 million people in the United States are diagnosed with a hospital-acquired infection and nearly 100,000 people die. These infections are caused by common bacteria such as E. coli, MRSA, C. diff, CRE and VRE.
“It is a very serious problem,” said Ed Harrich, the director of surgical services for Pullman Regional Hospital. “I think every hospital across the nation is doing everything they can to try to deal with it the best that they can. But there’s bioburden on everything and people aren’t good at hand washing and there’s cross-contamination everywhere you go.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7378651-copper-development-association-cda-pullman-regional-hospital-keep-patients-safe-antimicrobial-copper/
A new, contemporary residence with sweeping vistas of the New York City skyline awaits the winner of HGTV's newest home giveaway, HGTV Urban Oasis 2010. Custom-designed by the network's popular designer Vern Yip, the first HGTV Urban Oasis is located in The Residences at W New York-Downtown, 123 Washington Street.
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/45267-hgtv-urban-oasis/
The 22nd edition of HGTV® Dream Home is putting down roots in Gig Harbor, Washington, where picturesque scenery, a quaint mix of old and new and a lifestyle that centers around its maritime history make it one of the most charming towns in the Pacific Northwest.
The winner of the grand prize package valued at over $1.8 million will receive the completely remodeled and fully furnished home, a new Honda Accord, plus $250,000 from national mortgage lender Quicken Loans®. The sneak peek at this striking, one-of-a-kind makeover is now available at HGTV.com/HGTVDreamHome.
Interior designer Brian Patrick Flynn has taken a formerly dated home and transformed it into a ruggedly elegant waterfront escape with a design aesthetic best described as “livable modernism.” Situated on a quiet and historic peninsula with unobstructed views of Puget Sound as the backdrop, the fully remodeled tri-level 1970s contemporary home maintains a coastal and casual look that embodies Pacific Northwest style and places a strong emphasis on natural materials.
To view the multimedia release go to:
https://www.multivu.com/players/English/8041054-hgtv-dream-home-giveaway-2018-gig-harbor-washington/
Today, the 2011 GMAC Insurance National Drivers Test results revealed that nearly 1 in 5 drivers on the road today cannot meet the basic requirements to get a driver’s license, meaning that 36.9 million American drivers – roughly 18 percent – would not pass the written drivers test if taken today. Kansas continued their reign in first place (82.9 percent average score), while New York was bumped from last by Washington, D.C. (71.8 percent average score). Take the test and view the full results at www.gmacinsurance.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gmacinsurance/50150/
New findings from the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project (PCGP) have helped identify the mechanism that makes the childhood eye tumor retinoblastoma so aggressive. The discovery explains why the tumor develops so rapidly while other cancers can take years or even decades to form.
The finding also led investigators to a new treatment target and possible therapy for the rare childhood tumor of the retina, the light-sensing tissue at the back of the eye. The study appears in the January 11 advance online edition of the scientific journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46767-st-jude-genome-project-treatment-childhood-eye-tumor-retinoblastoma
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
