The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.
For the purpose of this book, the term Jugaad will be defined as obtaining your objectives by maximizing resources through thinking out of the box.
Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.
It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers. ISBN: 978-1-63192-931-1(’Paperback) eISBN: 978-1-48355-574-4 Find out more at http://www.afshanhashmi.com/ and http://www.drafshanhashmi.com/ #MughalMentality Non-Fiction/Business
November 1958, the National Horse Show at Madison Square Garden. Into the atmosphere of wealth and tradition comes the most unlikely of horses, a drab former plow horse named Snowman, and his rider, Harry de Leyer. They were the longest of all longshots, and their win was the stuff of legend. Learn about the book here, http://bit.ly/n5lyHT Learn about this author here, www.elizabethletts.com Non Fiction
Master anthologist Ellen Datlow has assembled a list of beautiful and terrifying stories from bestselling and critically acclaimed authors such as Joyce Carol Oates, Seanan McGuire, Carrie Vaughn, Pat Cadigan, Tim Lebbon, Richard Kadrey, Genevieve Valentine, and Jeffrey Ford. The collection is illustrated with photographs of dolls taken by Datlow and other devoted doll collectors from the science fiction and fantasy field. The result is a star-studded collection exploring one of the most primal fears of readers of dark fiction everywhere, and one that every reader will want to add to their own collection. Find out more at
www.ellendatlow.com or http://us.macmillan.com/books/9780765376800 The Doll Collection edited by Ellen Datlow Tor Books Book Trailer. Horror/Suspense
Today, Johnson & Johnson, the world’s largest healthcare company, launches Johnson & Johnson Our Story at the Powerhouse and Johnson & Johnson Our Story to take visitors on a journey through time and around the world as they explore the stories behind more than 130 years of innovations that have changed the course of human health.
Johnson & Johnson Our Story at the Powerhouse is housed within the 1907-built Powerhouse—the oldest building on the company’s global headquarters campus in New Brunswick, New Jersey and an artifact in its own right.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077331-jnj-our-story/
Here’s the most complete picture Bible ever! And it features a captivating, up to date artwork style making it the perfect Bible for today’s visually focused culture. Learn more about this book: http://bit.ly/9QSNNw Learn more about this author: http://www.theactionbible.com Juvenile Nonfiction/Religion/Bible Stories/General
That’s When I Talk to God is a sweet story that will deepen the prayer lives of children four to eight. This charmingly illustrated tale steps beyond explaining prayer and models constant communication with God. Learn more about this book here, http://bit.ly/h8Cd9p and its author here, http://bit.ly/ea0Ddq Children’s Christian Fiction
Wood is the ideal way to both battle climate change and house a growing urban population. There is still, however, a wide spread lack of awareness of the possibilities of engineered wood, specifically Kerto® LVL (Laminated Veneer Lumber). Metsä Wood has joined forces with leading professionals who share our passion for wood construction in a video series called Talking Wood.
Each of the videos features a wood expert talking about a subject close to the speaker’s heart. Talking Wood is a continuing series – and likeminded professionals are more than welcome to share their insights, knowledge and stories. The first set of videos is now ready.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7804951-talking-wood-passionate-professionals/
Cancer takes more children’s lives than any other disease in the U.S., and nearly 25,000 kids will be diagnosed during the month of September alone. As the largest private funder of childhood cancer research grants, the St. Baldrick’s Foundation is on a mission to take childhood back from cancer by raising critical dollars for lifesaving research and spreading awareness about the harsh realities of childhood cancer.
This September, in recognition of Childhood Cancer Awareness Month, St. Baldrick’s will show how the research it funds is accelerating the development of new therapies and cures for kids with cancer everywhere. The Foundation will also share stories of kids affected by cancer – kids like David and Hazel who were both diagnosed with neuroblastoma, but faced two different outcomes.
To view the multimedia release go to:
https://www.multivu.com/players/English/7916553-st-baldricks-childhood-cancer-awareness-month/
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today revealed common challenges affecting the millions of Americans living with type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. Last year, award-winning artist Tim McGraw, renowned actress S. Epatha Merkerson and Chef Leticia Moreinos Schwartz called on patients and their loved ones to share their stories – from inspirational successes to daily struggles. Thousands of people from across the country responded, and revealed common challenges like eating healthy, exercising, sticking to a treatment plan and coping with the disease.
“Type 2 diabetes has affected my family, friends and fans, so I’ve learned it can be challenging to manage. It was great to hear from so many people, and I’m impressed by everyone’s dedication to their health,” said McGraw. “The stories we received shed an important light on the similar hardships people in the community face as they work toward achieving their blood sugar goals.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7988751-merck-americas-diabetes-challenge-tim-mcgraw-s-epatha-merkerson-chef-leticia-moreinos-schwartz/
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
Archbishop Desmond Tutu retells his favorite Bible stories, artfully highlighting God’s desire for all people to love one another and find peace and forgiveness in their hearts. Twenty artists from around the world have been selected to illustrate the stories. Their stunning illustrations allow readers to experience the Bible stories as if they were there. Learn more about the book here: http://bit.ly/b2fMA1 and its author: www.childrenofGodbible.com Children’s Christian Bible Stories
http://www.book-marketing-expert.com
Stories of Music by Holly E. Tripp ( https://storiesofmusic.com ) is an award-winning, interactive anthology which brings together over 40 authors and artists from 11 countries who tell their personal stories of how music has affected – and changed – their lives. It’s used to heal emotions, lullaby babies, mourn losses, transform criminals, bond differences, and celebrate culture. Music is the all-powerful, non-excluding force that makes this book difficult to put down, and it is emotionally impactful.
Stories of Music (ISBN-10: 0996932704, ISBN-13: 978-0996932707, 2015, Timbre Press, Interactive paperback $29.00, 176 pages) includes URLs and QR codes throughout to direct readers to a free companion web edition with the audio and video pieces. The book is available on the author’s website: https://storiesofmusic.com on iTunes, and on Amazon and Barnes&Noble.
Media Contact: Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com
