In response to the destruction and devastation caused by the earthquake in Haiti, The Advertising Council and the American Red Cross today launched a national television public service advertisement (PSA) featuring Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/42040/
BeautifulPeople.com, the dating community exclusively for good-looking people, has launched “REALLY?” a 90 second movie in response to a sustained assault on the site’s concept.
Since BeautifulPeople.com launched in 2002, the dating site which is founded on the principle that everyone wants to be with someone they are attracted to, has come under fire for being prejudiced, unfair, and even for misunderstanding human nature. In the words of renowned social psychologist Dr Cliff Arnall, former lecturer and researcher at Cardiff University, it has been “lambasted for telling the truth.”
To view Multimedia News Release, go tohttp://www.multivu.com/mnr/50277-beautifulpeople-com-really-movie-good-looks-not-important-ugly-truth
As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.
The Canton Fair is the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK. In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55419-tap-into-the-china-opportunity-at-the-canton-fair
Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
In the face of the Gulf oil spill and in response to ongoing coastal restoration needs, the Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, announce today the launch of a campaign to Restore the Gulf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/restorethegulf/45238/
Positive strides have been made since 1995 to advance science literacy in the United States, but teachers and parents agree that more hands-on, experiential learning must be adopted in order to improve science education for future generations, according to the results of the 2015 Bayer Facts of Science Education Survey released today.
For 20 years, Bayer has issued the survey, which assesses science education in the United States and evaluates its development. Although positive strides have been made, survey results emphasize the critical need to improve science education and literacy for future generations. Teachers, for example, universally agree (99 percent) that more hands-on experiential learning in general would benefit student learning.
In response, Bayer is announcing a five-year commitment to provide 1 million hands-on science learning experiences for children by 2020, timed to the 20th anniversary of the Making Science Make Sense® program, Bayer’s company-wide initiative that advances science literacy across the United States.
To view the multimedia release go to:
http://www.multivu.com/players/English/7452954-bayer-children-science-education/
Axon (Nasdaq: AAXN), the global leader in connected law enforcement technology, today announced the results of a study that sheds new light on the growing difficulties law enforcement agencies face in their recruitment efforts. In response to the study, conducted in conjunction with Wakefield Research, Axon is launching the “I'm In” Recruiting Campaign to help raise awareness and provide agencies with new tools to recruit the next generation of police. To learn more please visit www.connectandserve.in.
The Wakefield Research study surveyed 200 law enforcement officers across the U.S. who revealed they've experienced a sharp downturn of new applications to their agencies. More than half (54 percent) of the respondents said the number of job applications to their department has decreased in the last five years. Meanwhile, 83 percent of officers think that it will be even more difficult to recruit new candidates in the next five years.
To view the multimedia release go to:
https://www.multivu.com/players/English/8012852-axon-im-in-recruiting-support-campaign/
Vital Voices (www.vitalvoices.org) and The Avon Foundation for Women (www.avonfoundation.org) today announced The Global Partnership to End Violence Against Women, a new innovative collaboration with the U.S. State Department to combat the most destructive types of violence against women and help ensure justice for women and girls worldwide. In response to the nearly one billion women worldwide who will be affected by violence in their lifetime, The Global Partnership will address the need for serious, sustained on the ground research and development, as well as actionable, collaborative, culturally-sensitive local solutions that can change these statistics in a measurable way.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42564/
NEW YORK, NY (February 27, 2018) –– Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504351-kahlua-rtd-espresso-style-martini/
A special double treat awaits China and Asia-bound travelers from New York on March 31, 2013 when Air China, China’s exclusive national flag carrier, upgrades its aircraft to the state-of-the-art Boeing 777-300ER and increase its frequency from 7 to 11 per week for its nonstop New York-Beijing flights.
“Adding new flights is a response to a consistently growing passenger demand for more convenient nonstop services between New York and Beijing. Business or leisure travelers bound for Beijing or onward to domestic Chinese cities and other destinations in Asia such as Hong Kong, Vietnam, India, the Philippines, Thailand and many others, stand to benefit the most from Air China’s increased capacity and convenient connecting flights,” Mr. Yuelong Zhou, Air China’s General Manager in New York, said.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60071-air-china-beijing-new-york-service-upgrade-to-boeing-777-300er
Vier Modelle fallen im aktuellen Winterreifentest glatt durch und erhalten die Note „mangelhaft“. Aufgrund deutlicher Schwächen auf nasser Fahrbahn rät der ADAC vom Kauf des Kormoran Snowpro b2, des Maragoni 4 Winter E+, des Interstate Winter IWT-2 und des Sailun Ice Blazer WSL-2 ab. Verbraucher haben dennoch eine große Auswahl: Insgesamt haben ADAC und Stiftung Warentest 32 Modelle untersucht - elf Reifen erhalten ein „gut“ und sind damit besonders empfehlenswert. Gleich sieben gute Reifenmodelle gibt es in der kleinen Dimension mit der Größe 185/60 R15T (z.B. für Audi A 1, Citroën C3, Fiat Punto Renault Clio, VW Polo). Testsieger mit Bestnoten auf nasser Fahrbahn sowie auf Schnee und auf Eis ist der Continental ContiWinterContact TS850. Der neu entwickelte Dunlop Winter Response-2 überzeugt die Tester besonders auf nasser Fahrbahn, auf Schnee und beim Kraftstoffverbrauch. Ebenfalls sparsam ist der Semperit Speed-Grip 2. Der Michelin Alpin A4 glänzt beim Verschleiß und der Nokian WR D3 überzeugt auf trockener Fahrbahn. Bei den größeren Reifen (225/45 R17H z.B. für Audi A 3, Mercedes C-Klasse, Opel Astra, Skoda Oktavia) schneiden vier Produkte mit „gut“ ab. Drei Modelle setzen nach Ansicht der Tester besondere Akzente: Der Continental ContiWinterContact TS850 mit der Topbewertung auf Schnee, der Bridgestone Blizzak LM-32S mit der Bestnote auf Nässe und der Michelin Alpin A4 mit dem geringsten Verschleiß. Der ADAC Winterreifentest hat insgesamt 18 Prüfkategorien und bietet somit dem Verbraucher umfassende Informationen. Es wird unter anderem ein Praxistest auf einer verschneiten Passstraße, umfangreiche Brems- und Ausweichversuche auf Nässe, Schnee und Eis sowie Tests zu Verschleiß und Kraftstoffverbrauch durchgeführt. Im Gegensatz dazu bietet das EU-Reifenlabel nur Informationen zu Rollwiderstand, Nassbremsen und Außenfahrgeräusch - wie wintertauglich ein Pneu ist, zeigt es nicht.
