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SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/50416/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
Whether it is over mixing bowls, the stove or the kitchen table, so many memories are created in the kitchen. Cooking brings people together. Elise Bauer, creator of Simply Recipes knows this, and has dedicated her site to tasty, high-quality recipes using ingredients you probably already have in your kitchen.
One of Elise’s favorite ingredients is California Ripe Olives; the unique flavor profile lends itself well to so many dishes from breakfast to dessert and everything in between.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268151-california-ripe-olives-simple-recipes-elise-bauer/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46044/
Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
Do you enjoy exploring new recipes and trying new flavor combinations? If you are a high school senior graduating in 2011, then the Best Teen Chef Competition is the place to showcase your talents. Compete against your peers to earn a scholarship towards a culinary education at one of The International Culinary Schools at The Art Institutes.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/artinstitutes/47944/
When it comes to sweet treats, there are countless ways to experiment with flavor, style and presentation. With the right tools and tips from Wilton Enterprises, it’s easy to make trend-right, tasty desserts that will impress family and friends.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7209151-wilton-enterprises-decorate-desserts-icing-cakes-fondant
The countdown to Super Bowl 50 has begun! As fans nationwide finalize their Super Bowl Sunday plans and snacks starting lineup, it’s hard to choose which delicious dishes make the final cut! Will it be helmet shaped cookies? Or football fields made from guacamole and sour cream? Once you have your half-time snacks lined up, it’s also important to not fumble when it comes to the perfect beverage.
This year, why not try a new spin on an old favorite with some Fizzology, an innovative approach that reimagines the way you can enjoy soda through non-alcoholic mixology. Fizzology combines unexpected flavors and ingredients that excite your taste buds – imagine sprinkles and shredded coconut topping your favorite Pepsi soda. It’s a great way to be creative and playful in how you experience and enjoy drinking a soda – especially when you’re watching Super Bowl 50!
Whether you are celebrating at home or in the stadium, you can elevate your Super Bowl 50 experience by bringing some fizzology to the party. At the NFL Experience in San Francisco visit F!ZZ, a playful celebration of bubbles with unexpected ingredient combinations -- including flavor shots, bursts, garnishes and foams -- creating a fun, adventurous way for consumers to deconstruct and reconstruct soda.
To view the multimedia release go to:
http://www.multivu.com/players/English/7743251-pepsi-fizz-drinks-super-bowl-50/
