Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it’s combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie everyone loves into simple and unexpected food creations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152251-oreo-snack-hacks-chef-recipes
For Zac Posen’s Fall 2012 collection, John Frieda® Global Creative Consultant Luigi Murenu’s vision seamlessly blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture. “For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”
The Inspiration: Japanese architecture
The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54714-john-frieda-global-creative-consultant-luigi-murenu-zac-posen-fall-2012
There’s no doubt about it: having balanced nutrition is a primary key to achieving and maintaining overall health. Healthy eating keeps the body running properly and can prevent a multitude of ills from heart disease and obesity to certain types of cancers. With all the noise out there regarding healthy eating, it can overwhelm even the most diligent person from creating a plan that works.
Registered dietician and best-selling author Frances Largeman-Roth has made a career of helping people transform their eating habits and kitchens. She understands how to help instill changes that work in any household.
Today marks the opening of the official Munch year in Norway, 150 years after the birth of the painter.
To celebrate the painter and the inspiring Norwegian landscape Visitnorway is releasing a short film, to show the modern day scream experiences in Norway.
We want people to share and join the celebration by creating the longest scream in the world, says the Norwegian director of tourism, Per-Arne Tuftin. The film is showing the modern day scream experiences in Norway, the only difference is, this time it is all about the positive experiences in life that make you scream.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58673-norway-makes-the-world-scream
Nippon Momento Paint - http://www.nipponpaint.com.sg/momento - Momento Paint by Nippon Paint: Rustic yet chic. Grand yet charming. Stylish yet spectacular. Turn ordinary walls into extraordinary masterpieces with the new Nippon Momento™ Paint. Special Effects Paint. http://www.youtube.com/watch?v=NGk861hJUpQ Nippon Momento™ Paint, Special Effects Paint is formulated with low VOC and contains no lead, mercury, chrome or heavy metals, creating a healthier environment. It is recommended for interior walls, ceilings, cement based plaster, gypsum-based plaster, brickwork, hard and soft boards as well as cement fiberboard. Available in 4 exciting variants. Momento paint is another innovative product brought to you by Nippon Paint. Visit http://www.nipponpaint.com.sg/momento to find out more information.
Beginning a new chapter in its celebrated history as an American product design innovator, KitchenAid is unveiling a dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel, an industry first.
Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand's first collection to launch globally, with U.S. availability starting in April of 2015.
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,” said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
Franzese®, an innovative food development company, has partnered with KitchenAid, creating premium gelato and pasta mixes specifically for use with the KitchenAid® Stand Mixer’s ice cream maker and pasta maker attachments.
“Whether just starting out with these attachments or looking for an even faster way to get great results, KitchenAid stand mixer owners now have an alternative to making gelato and pasta completely from scratch,” notes Michael Huie, global business unit director for KitchenAid. “Given the quality of Franzese products, most would be hard pressed to tell the difference.”
“We want to fit real food into real lives,” states Paolo Franzese, CEO of Franzese. “Our premium food mixes are easy to make with KitchenAid’s quality Stand Mixers and attachments. Cooks of all levels can get excited about exploring new ways to prepare their favorite foods.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7766755-kitchenaid-franzese-mixes/
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
Calphalon, a leader in premium cookware, announces the launch of its latest innovation, Calphalon Premier™ Space Saving Nonstick and Stainless Steel Cookware, which stacks securely to save 30% more space* in the kitchen. With a unique handle design and flat glass covers, the pots, pans and lids can stack and nest in any order**, allowing both professional and home cooks to save valuable cabinet space. Both nonstick and stainless steel lines deliver exceptional cooking results, while providing consumers with a breakthrough solution that keeps their kitchen organized.
“Through our research, we found that the average size of the American home is shrinking, and that many consumers have limited space in their kitchen to store cookware,***” said Tim Anderson, Director of Brand Development, Calphalon. “Calphalon Premier™ Space Saving Cookware provides home cooks with 30% more space in their cabinets,* helping to declutter their kitchen so they can focus on what matters – creating a great meal for family and friends.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8177251-calphalon-premier-nonstick-stainless-steel-cookware/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
Take a look at the first of a three-part series featuring young Australian creative minds, thanks to our friends at Optus.
Episode 1 features Cormack O'Connor - our Australian Contributing Editor and 17-year old creative genius with skills in everything from creating music, interviewing stars, writing and publishing, to epic photoshoots.
Rumbadoodle is the title track of the GRAMMY-nominated full length studio album of Arun Shenoy, exploring a bold new perspective of the gypsy rumba flamenco, combining elements of the traditional art form with a myriad of popular music forms. Recorded almost entirely live across the Globe, this record is an explorative journey, doodling across genre boundaries as we know it today, creating a unique and true masterpiece along the way. http://www.arunshenoy.com
