Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Paradox Interactive and Neocore Games today announced that development for King Arthur II is underway. Critically praised by reviewers and gamers alike, King Arthur was received as one of the biggest surprises to emerge on the gaming scene in 2009. The Fantasy/Role-playing RTS returns in a sequel set to push the boundaries of the genre even further.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/paradoxinteractive/47581/
After a bleak, drab winter, the time has come to revamp wardrobes with fashion-forward pieces that lend to a joyful summer, and among the hottest on-trend styles for the upcoming season is the print. To give moms and their babies the chance to stay stylish, Pampers has unveiled their newest diaper line — Pampers Limited Edition Prints. These summer diaper offerings combine utility and aesthetics, so little ones can feel just as fashionable as they are comfortable in their biggest wardrobe staple, their diaper!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pampers/50032/
http://www.food-pedia.com FoodPedia Organics, an organic farm located in Shanghai, Anting spreads its roots throughout the city. Over the past 3 years the company has developed itself to one the premium labels on the Chinese market, serving some of the biggest chain stores such as Metro, BLT & luxury chain, Ole. FoodPedia Organics have developed their production base on 1200 Acres in a former agricultural demonstration park, the company grows a selected variety of organic veg, fruits & herbs. Initially the company formed out of a business that introduced organic fertilizers to China as a large scale distributor, this formed the idea to actually create an organic farm. At FoodPedia Organics you can find a bunch of real grassroot folks that all strive into the same direction of growing foods naturally. FoodPedia Organics loves Shanghai and Shanghai loves FoodPedia Organics.
Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
More than 5,000 innovations, 6,500 exhibitors from 65 countries, and 13 leading trade fairs. HANNOVER MESSE 2011 opened its doors on April 4 with German Chancellery Minister Ronald Pofalla, French Prime Minister Francois Fillon and German Federal Education Minister Annette Schavan in attendance. For 60 years, the world’s biggest industry show has been the leading marketplace for groundbreaking technologies. Today, above all, these technologies must spare energy and resources.
There are many ways to stand out in a job interview, but bringing an exotic bird instead of a briefcase to the meeting probably isn’t the best option. Robert Half, the world’s first and largest specialized staffing firm, frequently conducts surveys of hiring managers and workers, asking them to recount the biggest interview blunders they’ve witnessed or heard of.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/roberthalf/50679/
De officiele promotrailer voor nocturna XXL 9 februari: Belgiums biggest electro/industrial event. With the biggest light & lasershow on any industrial party. Tickets @ all free record shops.
Nissan has created the world's biggest working Zorb, complete with a full-sized Note safely cushioned inside.
The giant inflatable ball, which measures six metres in diameter and more than 18 metres in circumference, was constructed to highlight Nissan's Safety Shield technology featured on the Nissan Note, its popular small family car.
Nicknamed the 'CarZorb', the colossal structure was successfully rolled down a course of steep hills in a two minute film released today.
To view the Multimedia News Release, go http://www.multivu.com/players/English/72762577-nissan-biggest-zorb-car-inside/
Players: “Let Us Play” Fans: “Let Them Play”
Here we are, The Super Bowl, the biggest event in sports, and an NFL Lockout looms very large. As the NFL celebrates its most successful season ever, NFL owners are preparing to lock out players and fans from their game starting in March. Owners have not opened their books or offered justification for this threat. The players want to play and the fans want to see them play. So, why won’t the Owners take a Lockout off the table? Do your part as a fan and help Block the Lockout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nflplayers/48366/
A warm summer Saturday. An amusement park. David Harwood is glad to be spending some quality time with his wife, Jan, and their four-year-old son. But what begins as a pleasant family outing turns into a nightmare after an inexplicable disappearance. As David struggles to restore his family, he discovers that the people we’re most close to are the ones with the biggest secrets. Never Look Away Linwood Barclay Trailer Available now from Delacorte Press Find out more about this author here http://www.linwoodbarclay.com/news.html Find out more about this book http://tiny.cc/uexEj Suspense Thriller
