Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
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The official anniversary celebration book of the beloved soap that draws millions of daily viewers.
Days of our Lives 45 Years: A Celebration in Photos is an unprecedented photographic journey behind the scenes of the longest running scripted program in NBC\\\'s history, Days of our Lives. Using never-before-seen images of cast, crew, sets and styling from 1965 to 2010, the proverbial \\\
For the first time in Crystal Cruises’ history, Crystal Symphony and Crystal Serenity will each embark on World Cruises in 2018 – offering travelers four separate global itineraries aboard the award-winning ships.
The concurrent world cruise routes for 2018 begin in January, with both ships simultaneously arriving in Sydney on February 17. This rare meeting allows the exciting opportunity to combine the itineraries of the two ships, as guests can switch vessels for a new odyssey. Ranging from 97 to 129 days, the innovative voyages will travel to a combined 111 destinations in 45 countries, featuring 16 maiden calls and 50 overnights. During the ship’s rendezvous in Sydney, full World Cruise guests will be treated to a spectacular gala celebration.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7444851-crystal-cruises-world-voyages-2018/
BIG FM is one of the largest radio network in India with over 45 channels. It is using http://www.crmnext.com/ since last 3 years to manage its sales, service and customer relationship operations. CRMnext has provided a single strategy execution platform which has helped Big FM to plan and execute daring visions and strategy to maintain its leadership position.
New survey results from Connections Academy, http://www.connectionsacademy.com, one of the country’s leading providers of full-time online school for students in grades K through 12, reveals the reasons parents enroll their children in online schools. The results are from the Connections Academy 2014 Parent Satisfaction Survey, an annual third-party survey now in its twelfth year. All families with students enrolled at the time of the survey were invited to participate – 45% of the families responded to the survey, totaling more than 18,000 respondents. The survey results suggest key explanations for the continuing growth of virtual schooling in the United States.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7067853-connections-academy-parent-survey-why-k-12-students-attend-online-schools-full-time/
Today Concentrix Corporation, a wholly-owned subsidiary of SYNNEX Corporation (NYSE: SNX), announced the addition of 19 delivery locations, across 13 countries, completing the second phase of the acquisition of IBM's global customer care and industry process services business. With over 95% of the acquisition completed, Concentrix continues to advance its position as a leader in the customer care and industry process services market, with over 45,000 employees delivering high value services.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7146451-concentrix-completes-2nd-phase-of-ibm-customer-care-business-acquisition
The last year saw many achievements for Chengdu’s meetings, incentives, conferences and exhibitions (MICE) industry. According to data from the Chengdu Municipal Statistics Bureau, Chengdu hosted 530 major exhibitions, conferences and forums in 2014, of which 214 were exhibitions, 45 more than a year earlier or a year-over-year (YOY) growth rate of 26.6 percent, and 113 were international conferences and forums, 8 more than a year earlier, or a YOY growth rate of 7.6 percent. The events took up 3.25 million square meters of space in the aggregate, a YOY growth rate of 8.0 percent, of which 49 were international in nature, occupying 1.74 million square meters, a YOY growth rate of 16.0 percent. Direct revenue derived from the industry for 2014 totaled 6.95 billion yuan, up 14.9 percent year-on-year while overall revenue (direct plus indirect) revenue reached 58.4 billion yuan, up 14.5 percent year-on-year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511651-chengdu-china-mice-industry/
As the country celebrates the 45th anniversary of Earth Day, Dallas-based nonprofit Earth Day Texas gears up for its fifth annual event. Founded in 2011, the organization expects more than 75,000 attendees during the three-day event.
Earth Day Texas takes place April 24, 25 and 26 at historic Fair Park in Dallas.
Confirmed speakers include Karenna Gore, author and daughter of Al Gore; Bill White, former mayor of Houston; David Yarnold, president of the Audubon Society; Dan Patrick, Lt. Governor of Texas; B.A. Norrgard, Tiny House advocate; Laura Turner Seydel, chairperson of the Captain Planet Foundation; and Louie Psihoyos, Oscar®-winning director of The Cove.
Seven-time Grammy Award winner Paul Winter will perform on Saturday, April 25, at 4:30 p.m. Grammy nominated artist Michael Martin Murphey will perform on Sunday, April 26, at 4:45 p.m.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500951-earth-day-texas/
Each December, smokers across America decide to quit as one of their New Year’s resolutions. Out of the more than 45 million smokers in the United States, nearly 69 percent want to quit. Tobacco-related disease is the leading cause of preventable death in the United States; smokers, therefore, need to be armed with all of the available information to make the best, most informed choices about the smoking cessation medications and resources available. Successful quitters, like Cindy, spend the season supporting smokers who are ready to take a step towards quitting in the New Year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58843-legacy-quit-smoking-cigarettes-ex-free-online-program-new-years-resolution
With BeagleBone Black, the next-generation offering from BeagleBoard.org, everyone from electronic artists to engineers has access to a ready-to-use, 1-GHz computer for only $45. This credit-card-sized, Linux computer is an open hardware and software development platform that makes it quick and easy to transform great ideas into products. BeagleBone Black allows developers to leverage the ideas and knowledge of the highly active and engaged users of the BeagleBoard.org community who support each other from concept through development. Opportunities for innovation are endless.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54046-beaglebone-black-open-source-1-ghz-linux-computer
