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In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Food Network’s long-running competition series Food Network Star returns for a ninth season this summer with fresh talent, intense challenges, and culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the best and brightest new faces in food television. In the one-hour season premiere on Sunday, June 2nd at 9pm ET/PT, the twelve contestants arrive in Los Angeles, ready to kick off the biggest audition of their lives to find out who has the personality, on-camera charisma and kitchen chops to follow in their idols’ footsteps and helm their own show. In new twists, focus groups of Food Network fans will also have their say on contestant performances and one finalist will be brought back after elimination for another chance at victory. Viewers will again be able to vote online or via phone before the August 11th finale to determine who will win the ultimate prize: their own show on Food Network.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58430-food-network-star-season-9
Food Network’s long-running hit primetime series Food Network Star returns to New York City this May with fifteen talented hopefuls and completely new twists for season eight – this year, returning stars Bobby Flay and Giada De Laurentiis move from behind the judge’s table to square off with culinary favorite Alton Brown for a three-way team competition to find the next Food Network Star, beginning with a special two-hour premiere episode on Sunday, May 13th at 9pm ET/PT. Bobby, Giada and Alton, all television producers in addition to being culinary superstars, lead the charge to find and develop the new talent by each hand-selecting a team of five finalists, who they will produce and mentor through the ‘Star’ experience to find one winner who possesses personality and kitchen chops. Viewers can also glance into the ‘Star’ finalist selection process, with a casting special airing on May 12th and in another turn to the series plot, viewers will vote online before the July 22nd finale to determine who will receive the ultimate prize: their own Food Network show, to be produced by their ‘Star’ team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51725-food-network-star-season-eight-2012/
Food Network’s long-running competition series Food Network Star is back for a tenth season in June, with culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize - their own show on Food Network.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045233-food-network-star-season-10/
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Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
