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The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
The ideal handset for on-the-move entertainment enthusiasts, LG THRILL™ 4G is the ultimate on-the-go superphone. Gamers will love it for the 3D games. Amateur cameramen will love the ability to create and share in 3D video. And, any customer looking for one of the most powerful and capable smartphones on the market will be delighted by the LG THRILL 4G.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50690/
To celebrate the launch of LG Optimus G Pro smartphone, LG Electronics and indie rock heavyweights Atlas Genius shared an intimate evening with music and tech tastemakers.
Winners of the “Share the Genius Sweepstakes” social media contest joined fans, notable media influencers and smartphone enthusiasts at the Metropolitan Pavilion in Chelsea to enjoy a private performance by Atlas Genius. Concertgoers were offered the chance to be among the first to experience LG Optimus G Pro, the powerful, new smartphone available exclusively through AT&T*, and test out its crisp, bright 1080p Full HD IPS display as well as its immersive on-device sharing capabilities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61391-lg-electronics-lg-optimus-g-pro-att-smartphone-atlas-genius-concert
LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53375-lg-nitro-hd-launch-event
New consumer research shows that the overwhelming majority of Americans (83 percent) agree that the United States is suffering from a good news deficit, with six in 10 Americans saying they don’t even know where to look for good news anymore. On the heels of this LG Electronics-commissioned study, the company is unveiling its plans to help address this issue with its newest interactive billboard in Times Square.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/47339/
A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48704/
It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/45983/
The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
Lexmark recently announced restructuring actions necessary to drive improved profitability and significant savings. Strategically, the company is focusing its investments on higher-value imaging and software solutions and believes the synergies between imaging and the emerging software elements of its business will continue to drive growth across the organization as Lexmark delivers greater value for its customers.
Lexmark has long worked to combat counterfeit sales of supplies, actively checking domestic and global markets for products that don’t meet the criteria for genuine Lexmark products. Through an innovative new mobile app, Lexmark is safeguarding its brand by protecting end users and channel partners from sub-standard cartridges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48240-lexmark-perceptive-software-quarterly-business-roundup
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After his win in Hungary, then a two-week F1-enforced summer shutdown, it's Lewis Hamilton's first day back at the 'office'. The MP4-24B may still essentially be the same car, but upgrades to the floor, rear and front wings mean the car is now competitive. With the consecutive races of Valencia and Spa next-up (although he won't now get the chance to race Michael Schumacher) Lewis can't wait to get back behind the wheel again...
