How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week’s edition of Content We Love. Within this collection of content you’ll see strong headlines, compelling multimedia, catchy infographics, interesting news angles and smart storytelling – traits that are the cornerstones of effective press releases.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61570-pr-newswire-content-we-love-feature-q1-2013
Nearly five dozen 2019 models meet stricter criteria to qualify for a 2019 TOP SAFETY PICK+ or TOP SAFETY PICK award from the Insurance Institute for Highway Safety. The 30 first-tier “plus” award winners earn the highest rating for passenger-side protection in a small overlap front crash and have good-rated available headlights, while the 27 winners of the second-tier award qualify with an acceptable or higher rating in the newest IIHS crash test and the nighttime headlight evaluation.
All 57 vehicles in this elite group earn good ratings in the Institute’s five other crashworthiness evaluations and have an available automatic emergency braking system that rates advanced or superior for front crash prevention.
IIHS now requires a good rating in the passenger-side small overlap front test to earn a 2019 TOP SAFETY PICK+ versus an acceptable or good rating for the 2018 award. An acceptable or good rating in the passenger-side test is a new criterion to earn a 2019 TOP SAFETY PICK.
This marks the sixth time that IIHS has raised the bar to earn the TOP SAFETY PICK+ award since introducing it in the 2013 model year to recognize vehicles that offer a superior level of safety. The TOP SAFETY PICK accolade launched in the 2006 model year to help consumers identify vehicles with the highest ratings. Over the years, IIHS has added to and strengthened criteria for both awards to encourage manufacturers to speed up safety advances.
An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
There was much more to watch and celebrate yesterday than the big game. Thousands of football-themed costumed pets and their owners took to the streets of the Soulard neighborhood in St. Louis Sunday, Feb. 3 to join the huge tail gate party and march in the 20th annual Beggin’® Pet Parade.
Annually attracting more than 8,000 pets and 80,000 people, the Beggin’ Pet Parade is one of the largest pet parades in the world. The parade holds the Guinness World Records™ for “Most Dogs in Costumed Attire,” achieved during the 2012 parade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60070-purina-20th-annual-beggin-pet-parade-tail-gate-party-st-louis
The American Society for Aesthetic Plastic Surgery (ASAPS) released its complete 18th annual multi-specialty statistical data today showing an aesthetic plastic surgery spend consistent with the figures for 2013, with Americans spending more than 12 billion dollars on surgical and nonsurgical procedures for the second year in a row. With more than 10 million cosmetic procedures performed in 2014, those that showed the largest growth in volume on a year-over-year basis included buttock augmentation (up 86%), labiaplasty (up 49%), and nonsurgical fat reduction (up 42%). Additionally, more men are turning to aesthetic cosmetic procedures, with dramatic increases seen in both surgical and nonsurgical options over the past 5 years and a 43% increase overall.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7310751-asaps-2014-plastic-surgery-trends/
2013 Shanghai Tourism Festival opened on the evening of September 14. The Opening Ceremony Grand Parade, a legacy of the festival, gathered 32 performing teams from 23 countries and 21 sleek floats, providing tourists with a spectacular visual display on Shanghai’s Huaihai Road. It was the first time that teams from Belgium, Poland, Bulgaria, Romania, Lithuania and the Bahamas participated in the parade. Over 80 percent of the performing teams came from outside China. The 2013 Shanghai Tourism Festival with the tagline “Tourism makes your life richer” included a wide variety of events with a focus on sightseeing, food tasting and leisure.
To vieew Multimedia News Release, go to http://www.multivu.com/mnr/63358-2013-shanghai-tourism-festival-opens
Columbus businessman Scott Ressmeyer and 11 friends have started their 2013 Scott’s Ride for Miracles, a 21-day, 9,000-mile, 48-state motorcycle trek to raise awareness and money to benefit Children’s Miracle Network at The Medical Center in Columbus, Ga. The Miracle Send-Off Ceremony was held at 11:30 a.m. Friday morning, then at noon, the riders revved up their Harley engines and roared out of The Medical Center.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61569-columbus-regional-healthcare-system-scotts-ride-for-miracles
Discover more of the TV you love with the new 2013 range of Samsung Smart TV's. With the new S-Recommendation feature you can ask the TV to recommend some of your favourite types of shows and it will give you a selection of entertainment options at your fingertips. http://tv.samsungsydney.com.au/signup/
Golfers are encouraged to hit the links Labor Day Weekend (Aug. 30 – Sept. 2), as facilities across the country host Patriot Golf Day events for the seventh year. Facilities will collect donations and raise awareness for Folds of Honor, a non-profit organization which provides educational scholarships for the children and spouses of military service men and women killed or disabled while serving our country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62587-folds-of-honor-patriot-golf-day-military-children-spouse-scholarships
