Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
For over 10 years we at Middle Passage Consulting have given small business owners options that allow them to increase their return on their investments and increase their revenue. We offer much more than bridge loans and merchant cash advances. Here we assist with term loans, venture capital, health financing, equipment loans, asset based funding, purchase order funding, commercial real estate funding. If it's business funding we can help!
https://www.youtube.com/watch?v=p27dqEAOoew
Coffee connoisseurs now can enjoy the most precise brewing technology - and deliver delicious results - right in their own kitchens. BUNN® today announced the launch of their newest professional grade home brewing system, which is available exclusively at Williams-Sonoma online, in catalogs and stores nationwide.
BUNN developed professional grade Heat & Release Technology™ to deliver a consistently smooth, flavorful cup of coffee. Typical drip machines found in millions of homes heat water at an inconsistent temperature, then slowly "burp" or "spit" the water over the grounds. The result often is bitter-tasting coffee. The new BUNN home coffeemaker heats water to the ideal brewing temperature then releases it through a multi-stream sprayhead that showers hot water evenly over the coffee grounds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914251-bunn-new-10-cup-programmable-coffeemaker/
It’s confirmed – girls like guys who can cook! In fact, 92 percent of women recently surveyed say they like it when a guy cooks for them*! Now, Buitoni® and sexy celebrity dancer, actor and at-home chef Gilles Marini are on a mission to get guys in the kitchen! They’re inviting guys to get cooking with Buitoni pasta and sauces for the chance to win $10,000 and a year’s supply of Buitoni refrigerated products in the “Girls Like Guys Who Can Cook” Contest at www.facebook.com/BuitoniUSA.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58145-gilles-marini-and-buitoni-girls-like-guys-who-can-cook-contest
Bud Feldkamp and Malcolm Smith protest mini bike ban. Malcolm Smith sold 2 KTM 65's and a Can Am Child's Quad in defiance of the Ban on Mini Bikes and Quads designed for children under 12 years of age effective February 10, 2009. Troy Lee, Jeff Ward and Bud Feldkamp purchased the vehicles in protest of the Consumer Product Safety Commission's position. Interviews with concerned Parents and Kids.
The nation’s largest provider of senior living solutions is offering tips for those who are concerned about showing signs of memory loss. These guidelines come along with Alzheimer’s Awareness month, celebrated each year in November.
“Here at Brookdale, we have a simple formula for people who may be worried about memory loss as it relates to Alzheimer’s and dementia, whether for themselves or for a loved one,” said Kelly Scott Lindstrom, Vice President of Dementia Care for Brookdale.
According to Lindstrom, three steps can help a person prepare for a potential Alzheimer’s diagnosis.
First, know the signs of Alzheimer’s disease. There are 10 common signs, and just because an individual may exhibit a couple of them doesn’t mean he or she has developed dementia.
Next, talk with your doctor, and he or she can help decipher a potential diagnosis of Alzheimer’s or if it is something unrelated.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7646052-brookdale-senior-living-alzheimer-s-facts/
A new survey from the nonprofit Gout & Uric Acid Education Society (GUAES) highlights an alarming awareness gap among Americans regarding the risk factors for gout, a chronic, potentially disabling form of arthritis which now affects an estimated 8.3 million Americans. Among the survey findings are that only one in 10 Americans correctly cited cardiovascular disease as a risk factor for gout, while only one in three Americans correctly reported that obesity is a risk factor, and less than one in five reported that diabetes and kidney disease are risk factors. GUAES released the survey findings in advance of its annual Gout Awareness Day on May 22.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gouteducation/49664/
Simona Halep from Romania is planning a surgical breast reduction in order to improve her performance. Do the fans agree that this is a good idea? Find out on Fanarchy, Tuesdays at 10:30ET on VERSUS.
