With the arrival of the all-new CT 200h premium hybrid compact in showrooms later this month, Lexus introduces a vehicle that breaks the mold of conventional hybrids. It delivers what many thought was impossible—a hybrid with sporty, sexy styling, dynamic handling, best in class mileage and all the luxury of a Lexus.
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A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.
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It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
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Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
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The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
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The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
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The loss of energy through windows can account for up to 20 percent of a home’s total heating and cooling costs. With a scorching summer drawing to a close and heating costs expected to rise as high as 30 percent this year, many Americans are already looking for ways to curtail energy costs this winter. New Levolor® Accordia™ Cellular Shades offer the most energy efficient window solution available, saving homeowners up to $180 on their annual energy bills. With more than 200 fabrics to choose from, including exclusive woven textures, and ingenious options such as cordless, homeowners will never have to sacrifice style for efficiency.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45407-Levolor-Accordia-Cellular-Shades/
Leviton has introduced Renu®, a new collection of electrical wiring devices, including switches, outlets, dimmers and wallplates, which feature easily changeable faceplates that are available in 20 popular colors.
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Leviton, a leading global manufacturer of electrical devices, today introduced state-of-the-art Universal Dimmers, engineered to provide homeowners optimal control of current and emerging incandescent, dimmable CFL and dimmable LED bulbs without sacrificing performance. Recognizing that newer, energy-efficient bulbs have specific needs for effective dimming, Leviton worked with bulb manufacturers to develop dimmers that are tested and proven effective to function in harmony with the latest bulb innovations. The new devices give retailers, distributors and contractors the ability to offer a single lighting control capable of properly dimming next-generation lighting sources while remaining backwards compatible with current bulbs.
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Leviton Manufacturing has introduced its slim Ground Fault Circuit Interrupter (GFCI), setting a new standard for size and ease of installation, all while maintaining the same safety features and performance quality available in previous versions of Leviton’s SmartlockPro® GFCI models.
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To coincide with the one-year anniversary of First Lady Michelle Obama’s Let’s Move! initiative, today she has partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council to launch a new series of public service advertisements (PSAs) designed to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity. The First Lady will announce the launch of the new ads at an event held at North Point Community Church in Atlanta this afternoon.
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In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
