Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
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New Avon LLC (“Avon”) took over Columbus, Ohio as 6,000 Avon Representatives hit the capital city for the company’s annual “RepFest” Convention from July 26-29. Beauty bosses from all fifty states attended the three-day celebration – complete with exciting new product launches, valuable business-building seminars and recognition events honoring top Avon Representatives.
Avon Representatives were front and center during the conference as the brand unveiled its latest campaign catalog which honors and features Avon Representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon Representative community by highlighting the real people who are not only the cover models but also the role models. All Avon Representatives featured in the campaign attended RepFest and were celebrated for achieving their career goals having paved their own unique paths to success with the beauty brand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8375451-avon-rep-fest-2018/
A ten-month clinical trial at Sentara Leigh Hospital in Norfolk, Virginia has determined that hard surfaces and linens infused with copper oxide compounds contributed to an 83% reduction in C-difficile and a 78% overall reduction in a host of multi-drug resistant organisms (MDROs) including C-diff, MRSA and VRE in a real-world clinical environment. These results occurred in a hospital with a robust protocol for managing infection risk certified by the health care accrediting body DNV-GL Healthcare.
The results of the trial were published in the peer-reviewed American Journal of Infection Control on Sept. 28, 2016 and will be presented at the annual conference of the Infectious Disease Society of America in New Orleans, Louisiana on October 27, 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7955751-sentara-healthcare-infections-copper-clinical-trial/
The beach may be sunny right now, but the real summer hot-spot is at car dealerships. That’s where consumers can get scorching deals on new vehicles, specifically in August, according to TrueCar.com.
While common wisdom is that December is the best time to buy a car, TrueCar data shows the average price for buying a vehicle in August is more than $150 lower than any other month. That’s $500 lower, on average, than the rest of the year. And it’s more than $1,000 lower than December, which actually has the highest monthly transaction price.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62339-truecar-august-best-month-to-buy-car
Austin-based Tocquigny, an award-winning, nationally recognized interactive agency, was named a finalist for a 2011 SXSW Interactive Award in the Kiosk/Installation category for projects that live outside the standard browser experience.
Tocquigny is being honored for its work on Teradata Partners “At the Moment” Video Wall, a groundbreaking multi-platform video installation project developed for the 2010 Teradata PARTNERS Conference in San Diego. Tocquigny designed At the Moment as a real-time data visualization platform to exemplify The Socialization of Data (www.socializationofdata.com), a forward-thinking methodology Teradata uses to demonstrate the power of fusing non-traditional business data with traditional data. To illustrate this concept, Tocquigny created a video wall comprised of 52 LED monitors and three 77
Real food lovers rejoice. For the first time in the 30 year history of The FOOD & WINE CLASSIC in Aspen, Hellmann’s® is offering a virtual all access pass — bringing the real side of this prestigious event to people everywhere. The excitement begins Friday, June 15 on Hellmanns.com as celebrity chefs Tim Love and Hugh Acheson go live from Aspen to offer viewers an insider’s look at the real talent – and real ingredients – that take food from good to best, no badge required.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56704-hellmann-s-chefs-love-acheson-cage-free-eggs-food-wine-classic-aspen
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Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
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This fall Ann Taylor tells the story of the multifaceted lives women live today. Told through the lens of famed fashion photographer Mikael Jansson and the real life of actress Kate Hudson, the campaign portrays the story of smart, stylish women who make things happen their way, 24/7. It’s about women who transition with style from one moment to the next in their busy, brilliant lives, and are authentic, inspiring and generous in everything they do.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58232-ann-taylor-kate-hudson-strong-stylish-women-moms-balanced-lifestyles
