In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology will allow consumers to choose their car as a delivery option when ordering goods online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65010-volvo-pilots-roam-delivery-service
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
One era ends and another begins as Zlatan Ibrahimović says goodbye to Swedish national football team in new Volvo V90 film.
After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that this was his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden.
In the film, Zlatan and his family take an emotional road trip in the new Volvo V90, retracing the highs and lows of his career and ending back where it began in the tough Malmö neighbourhood of Rosengård.
“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo.” said Zlatan Ibrahimović.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7867251-zlatan-ibrahimovic-swedish-team-volvo-v90/
“Imagine a world where road status data collected by cars is shared with other road users and with local authorities through a connected car cloud such as the Volvo Cloud: A world where the benefits of anonymized data-sharing support convenience and life-saving services while helping to contribute to a better society. Volvo Cars is working on realising such a future scenario,” said Klas Bendrik, Vice President and Group CIO at Volvo Cars Group.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7456951-volvo-connected-car-vision/
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
In response to the devastation wrought by Typhoon Haiyan in the Philippines, the Ad Council joined the Administrator of the U.S. Agency for International Development (USAID), Dr. Rajiv Shah, and the Center for International Disaster Information (CIDI) to launch a series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit PhilippinesRelief.AdCouncil.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the typhoon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64502-ad-council-usaid-cidi-encourage-support-typhoon-relief-philippines
Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
Whoever coined the phrase, “Politics is just a game” must have known what he or she was talking about because it has turned out to be precisely that in the United States Virgin Islands, where Democratic senator, Wayne A.G. James, and the territory’s Democratic governor, John P. de Jongh, will face-off in a penalty kick-type override segment of the September 20, 2010 Legislative Session in the territory’s capital, Charlotte Amalie, St. Thomas. If James succeeds in getting 10 of his 15 senatorial colleagues—11 of which are Democrats—to agree to the override, the amendment will become law. If he doesn’t, the game is over.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/senatorjames/46169/
Sage, a leading provider of business management software and services to more than 6 million small and midsized businesses worldwide, today announced the inaugural Sage Listens RV Tour, a 50-day, nationwide tour where Sage executives will meet with more than 50 Sage customers and bring attention to the importance of shopping locally in order to support the economy. Additionally, the Sage Listens RV tour will give the company an opportunity to gain a better understanding of how to develop features and services to better support its customers. The tour will feature lively and engaging customer visits, parties and special events – all while promoting the “Shop Local” concept.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62140-sage-16-city-nationwide-sage-listens-rv-relay
What impact would an ice sheet have on a Swedish final repository for spent nuclear fuel? And how does a final repository affect the surroundings if the ground is constantly frozen? The answers to these questions can be found in Greenland.
SKB is also studying what happens at the ground surface in a permafrost landscape. How does the water at the surface flow in a landscape where the ground is constantly frozen? And how does the biosphere work, where all life is? These are questions for the GRASP Project: Greenland Analogue Surface Project.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58701-swedish-nuclear-fuel-waste-management-SKB
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
