Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
People don’t mind conversation around “down there” care; in fact, they embrace it. In a new survey from Cottonelle® brand, nearly half of Americans reported having a daily down there care routine.1 To further the conversation, Cottonelle® brand is launching the downtherecare program to urge all Americans to treat the skin they don’t see as well as the skin they do see.
The brand is confident its CleaningRipples™ Texture, featured across both Cottonelle® toilet paper and flushable wipe products, could be the catalyst to transform unconscious bathroom routines to mindful downtherecare. The texture removes more at once for a superior clean* and is backed by nearly four years of product innovation and development.
To view the multimedia release go to:
https://www.multivu.com/players/English/8498851-cottonelle-downtherecare-survey/
Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.
This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53741-valueretail
According to the 2016 Franchise Business Economic Outlook report, employment growth in the franchise sector will continue to outpace the growth of employment in all businesses economy-wide, as it has in each of the last six years. The franchise industry is set to grow by 1.7 percent in 2016 which added over 13,000 new franchise businesses, generating over $900 billion in economic output and 278,000 new jobs in 2015.
Kumon, the world’s largest education franchise, continues to flourish as it surpassed company milestones in 2015 with nearly 300,000 students enrolled in its math and reading programs nationwide.
“Many of our 1,500 franchise owners opened Kumon centers after experiencing first-hand how Kumon gave their own children an academic advantage that put them ahead of their peers,” says Larry Lambert, vice president of franchise recruitment at Kumon North America. “Kumon is helping thousands of aspiring small business owners transform their lives with a career that rewards them and changes the lives of youth every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720256-kumon-franchise/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Mouse was found hiding in the shadows. From the looks of him it was clear most of his 10 years had been very hard, but under the dirt and matted fur was a huge heart ready to give love. Thankfully, after a grooming Mouse quickly found his forever family, and was named America’s top shelter dog makeover in the 2016 Dirty Dogs Contest. His story stands as proof that a good bath can transform a dog’s life in more ways than one. The sad truth, however, is that less than half of the three million dogs entering shelters each year are getting the necessary grooming they need. That’s why Wahl has teamed up with GreaterGood.org to donate funds and grooming supplies to shelters nationwide. The goal: Transform more than 20,000 dogs this year to get them ready for adoption.
To view the multimedia release go to:
https://www.multivu.com/players/English/8008351-wahl-dirty-dogs-contest/
Don’t be a basic witch this year for Halloween because honestly you deserve better and no one wants to see you in a taco foam costume for the third year in a row. Transform into the “Hi, welcome to Chili’s” vine with our first-ever Halloween costume. Go to welcometochilis.com to get your hands on this Halloween treat while supplies last.
This one-of-a-kind Chili’s® Grill & Bar costume is sourced from tears of pure laughter, made with the finest cotton-polyester blend known to man and designed with a custom pattern you won’t find anywhere else. This Halloween, slip on your boxers and hold up that cardboard cell and get ready to welcome people to Chili’s all night long!
To view the multimedia release go to:
https://www.multivu.com/players/English/8246359-chilis-halloween-costume-of-2018/
Every dog has his day. And yesterday, Atlanta-area dogs sure had theirs, as its first Dream Dog Park was unveiled by Beneful® brand dog food in Johns Creek, Ga.
The entire Johns Creek dog-loving community has awaited this day since last September, when their community dog park was awarded a $500,000 renovation from the Beneful® brand after local resident Pat McNeely and his Siberian Husky Koda were named Grand Prize Winner in the Beneful® WagWorld® Dream Dog Park Contest. Since then, Pat and Koda’s dream ideas have served as inspiration for the renovation that was managed by the Beneful Dream Team, led by TV personality and design expert Jason Cameron and pet expert and bestselling author Arden Moore. The Dream Team duo have worked together to transform the Newtown Dog Park into an enviable adventure destination for dogs and owners. Some of the park’s most interactive and unique elements include a giant bone-shaped ramp with tunnels, two water splash pads and a running trail, all of which were put to good use yesterday as local dogs and their best buddies turned out to celebrate at a special unveiling event.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/benefuldreamdogpark/50201/
With BeagleBone Black, the next-generation offering from BeagleBoard.org, everyone from electronic artists to engineers has access to a ready-to-use, 1-GHz computer for only $45. This credit-card-sized, Linux computer is an open hardware and software development platform that makes it quick and easy to transform great ideas into products. BeagleBone Black allows developers to leverage the ideas and knowledge of the highly active and engaged users of the BeagleBoard.org community who support each other from concept through development. Opportunities for innovation are endless.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54046-beaglebone-black-open-source-1-ghz-linux-computer
bareMinerals® unleashes ridiculously glowy skin this January with the launch of their new SKINSORIALS™ Skincare line and hero product SkinLongevity™ Vital Power Infusion—a first of its kind lightweight serum essence designed to reawaken and help maintain skin’s most vibrant look of health.
As the leading foundation brand in the US, bareMinerals continually challenges convention by dedicating themselves to creating healthier makeup alternatives to help transform the appearance of women’s skin. Now, they’re expanding their complexion obsession with a skincare line that challenges the traditional approach to aging, and reflects bareMinerals’ beauty philosophy: that HEALTHY skin is beautiful skin.
“I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful,” explains Leslie Blodgett, Creator of bareMinerals. “Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7708951-bareminerals-new-line-skinlongevity/
The epic series is back. The Earth is being invaded, but no one knows. When Jake and his friends stumble upon an alien spaceship and its dying pilot, they are given a power to transform into any animal they touch. They become Animorphs, unlikely champions in a war for the planet. Learn more about this book here, http://bit.ly/ewdKPP Children, Pre-Teen
As host of Travel Channel’s popular series “Hotel Impossible,” “hotel fixer” Anthony Melchiorri is relentless when it comes to getting struggling hotels all over the world back on their feet and on the path to success. His no-nonsense approach may put some owners off, but his advice can transform even the most down-and-out properties. Yet it’s ultimately up to the hotel owners to implement and maintain his changes. On “Hotel Impossible Undercover,” a series of six half-hour specials premiering Monday, January 6 at 10:00 p.m. & 10:30 p.m. ET/PT with back-to-back episodes, Melchiorri returns to check up on six properties he previously overhauled on past seasons of “Hotel Impossible.” Following the run of specials, a compelling new fourth season of “Hotel Impossible” premieres on Monday, January 27 at 10:00 p.m. ET/PT. With thirteen hour-long episodes, Melchiorri’s management skills, emotions and patience are put to the test once again.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64287-travel-channels-hotel-impossible-anthony-melchiorri-undercover-specials
