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The Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations by working hand-in-hand with its farmer suppliers. The internationally-recognized ice cream brand has installed one of the largest, privately funded pollinator habitats on the farmland of its almond supplier in California’s Central Valley. No stranger to helping the bees, the brand aims to impact additional ingredients used throughout its super-premium ice cream portfolio and positively influence sustainable agriculture practices. The “Häagen-Dazs Loves Honey Bees” program launched in 2008, and today is expanding from research and educational funding to hands-on initiatives that will rejuvenate pollinator habitats to allow native bees to flourish. Located in Chowchilla, California, the habitat consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. In order to supply what pollinators need, the Häagen-Dazs brand worked with expert agronomists and the Xerces Society to maximize the impact of the habitat by choosing regional plants that are attractive to pollinators. Looking forward, the team will work to create custom habitats for more of its ingredient suppliers who depend on bees to pollinate their crops. To view the multimedia release go to: https://www.multivu.com/players/English/8075051-haagen-dazs-sustainable-agriculture-bees-pollinator-habitats/

The Dreaming Tree Wines, a California wine brand from award-winning winemaker Sean McKenzie and musician Dave Matthews, is proud to announce it has hit $1 Million in charitable donations to environmental organizations The Wilderness Society and Living Lands & Waters in support of reforestation and conservation, a goal it set out to achieve six years ago when the brand was launched. The Dreaming Tree began with a mission to create sustainably produced and packaged wines, as well as ensure that a portion of proceeds from every bottle purchased benefits organizations on the front lines of environmental conservation by planting trees and protecting the nation’s forests. “The more work we can do like this in towns and cities around the world, the more we can change the outcome of the future of those communities,” says The Dreaming Tree Wines co-conspirator Dave Matthews. “I really feel grateful that there are organizations like The Wilderness Society and Living Lands & Waters that can turn this into a reality.” To view the multimedia release go to: https://www.multivu.com/players/English/8127651-dreaming-tree-dave-matthews-wine-environmental-conservation-charity-sustainability/

Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.” The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth. To view the multimedia release go to: http://www.multivu.com/players/English/7889151-roche-aacc-2016/

Raging rapids, beutiful alligators

The true story of 17 year old Anne Sluti, kidnapped by a deranged criminal and taken on a horrific six day multi-state journey, relying on nothing but her wits and courage to risk leaving clues for the police and manipulate her brutal captor. Eventually surrounded in a remote mountain cabin, Anne must attempt to negotiate her own release, caught between a murder/suicide bent killer and a gung-ho police force. Premieres Sunday February 15th at 8pm ET on Lifetime Movie Network.

The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion. Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, President of the LVMH Group, all committed to the same sustainable development goal. The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tagheuer/46277/

On Thursday night, Feb. 26, at midnight, the Las Vegas Strip welcomed its newest outdoor entertainment spectacle: the Swarovski Midnight Celebration at Grand Bazaar Shops. Created for Swarovski’s custom pavilion and six-story-tall Starburst, the Swarovski Midnight Celebration was designed to be the centerpiece of the new Grand Bazaar Shops, providing a unique retail and entertainment experience. The Swarovski Midnight Celebration is a dazzling three-minute-long light-and-sound show designed to mark the dawn of a new day. The spectacle was envisioned as a way to bring New Year’s Eve-style excitement to the Strip every night of the year. The production incorporates the Swarovski Starburst—a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut Swarovski crystal spheres—as well as a large video screen embedded into the multi-faceted façade of the Swarovski pavilion. Evocative scenes from exotic bazaars, together with the Starburst’s more than 1,800 points of LED light, are choreographed to a dramatic original score featuring enchanting beats of world music. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7437751-swarovski-midnight-celebration/

As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery. Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time. To view the multimedia release go to: https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/

Starwood Hotels and Resorts, Inc. (NYSE: HOT) announced that it will grow its New York City portfolio by 50% this year and open more hotels in New York in 2010 than any other city in the world. Today, Starwood operates 12 hotels in the Big Apple across six of its nine distinct and compelling brands. The company's NYC boom will result in 18 high-caliber Starwood hotels including the debut of Starwood's two newest brands in Manhattan — Aloft and Element. The company's bullish focus on NYC is illustrative of its meaningful global growth strategy — Starwood is on track to open more than 80 hotels in key markets around the world this year. To view Multimedia Newsw Release, go to http://multivu.prnewswire.com/mnr/starwood/45288/

As anticipation builds for the December release of Star Wars: The Force Awakens, the first new film in the Star Wars Saga in a decade, The Walt Disney Studios, Lucasfilm Ltd., and 20th Century Fox today announced the upcoming release of The Star Wars Digital Movie Collection. For the first time ever, all six epic films in the Saga, from The Phantom Menace to Return of the Jedi, will be available on Digital HD throughout the galaxy – or at least here on Earth – globally beginning Friday, April 10. “Since the debut of the first film nearly 40 years ago, Star Wars has become a worldwide phenomenon with legions of fans from every generation,” said Alan Bergman, President, The Walt Disney Studios. “It’s only fitting that audiences enjoy this legendary Saga and its many fascinating behind-the-scenes stories on a wide variety of platforms, and we’re very excited to finally bring all six films to Digital HD for the first time.” To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484751-star-wars-digital-collection-disney/

Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited. To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper

http://www.slam-​n-​ropes.com -​ Im­mor­tal Mar­tial Arts Inc. was the orig­i­nal man­u­fac­tur­er and dis­trib­u­tor of the Bat­tling Ropes® brand. Af­ter six years of sup­ply­ing heavy train­ing ropes for John Brook­field Im­mor­tal de­cid­ed to launch their own new and im­proved patent pend­ing brand of heavy train­ing ropes called Slam N ropes®. All of our ropes are made of com­mer­cial qual­i­ty ma­te­ri­als specif­i­cal­ly de­signed for rope waves, slams and un­du­la­tion ex­er­cis­es. SLAM N ROPES® BRAND THE NEED FOR A BET­TER ROPE: Af­ter much tri­al and er­ror and prod­uct re-​de­sign and many thou­sands of dol­lars lat­er, we came up with the best com­mer­cial qual­i­ty and most func­tion­al de­sign of heavy train­ing ropes in the in­dus­try. We are con­vinced about the qual­i­ty, dura­bil­i­ty and unique de­sign of our prod­ucts com­pared to what's cur­rent­ly avail­able that we have filed a full util­i­ty patent for our de­signs with the US Patent & Trade­mark of­fice. In ad­di­tion in 2012 Im­mor­tal re­ceived a reg­is­tered trade mark cer­ti­fi­ca­tion by the USP­TO for Slam N Ropes®.