Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
Honeywell (NYSE: HON) announced today that the same Spectra® fiber technology used in protective vests for law enforcement is now available to shield the belongings of everyday consumers from thieves who slash bags to steal items.
Consumers who want to keep their belongings safe can now buy a theft-resistant drawstring backpack called the Flak Sack, designed by Loctote Industrial Bag Company. As seen on ABC’s “Shark Tank,” the Flak Sack is the world’s first cut-resistant bag designed for travel and daily use. Now, it will be enhanced with Spectra—the same fiber technology used in bullet-resistant vests. Flak Sack utilizes Spectra in a unique fabric construction called FLAKnit™ created by Tuff-N-Lite®, a division of Supreme Corp., a leading textile and fiber technology company. Yet, despite this durability, Flak Sack is flexible, making it ideal for a range of situations such as travel, hiking and everyday use such as commuting to work.
To view the multimedia release go to:
https://www.multivu.com/players/English/8083951-honeywell-spectra-fiber-flak-sack-cut-resistant-bag/
Move over mop and bucket, Black & Decker® (NYSE: SWK) introduces the intuitive Steam-Mop with SmartSelect™ Technology. With SmartSelect Technology, simply turn the dial to the specific floor type—sealed hardwood/laminate, tile/vinyl, or stone/marble—and the mop automatically releases the right amount of steam. SmartSelect helps to achieve a worry-free, deep down clean on all sealed hard floors and is even safe on sealed hardwoods.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/blackanddecker/49648/
Texas Instruments Incorporated (TI) (NYSE: TXN) today introduced the CC2567 device, the first wireless, single-chip solution that enables direct short-range communication between ultra low-power, ANT™+-enabled devices and commonly used mobile devices relying on Bluetooth® technology such as PCs, Smartphones and tablets. The industry’s first dual-mode device, the CC2567 requires 80 percent less board area than a design with two single-mode solutions (one ANT+, one Bluetooth), enables simultaneous operation over a shared antenna with built-in coexistence, and increases the wireless transmission range up to two times the distance of a single-mode ANT+ solution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/texasinstruments/39160/
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
Honeywell (NYSE: HON) is hosting its fifth annual Green Boot Camp this week in San Diego. The weeklong event brings together 70 middle-school teachers from 10 countries and turns them into students, where they learn about sustainability, energy efficiency and renewable technologies. In addition to providing curriculum for the classroom, Green Boot Camp gives teachers the tools to inspire their students to be more environmentally conscious, and heighten their interest in science, technology, engineering and mathematics (STEM) careers. To view Multimedia News Release, go to http://www.multivu.com/mnr/62197-honeywell-green-workshop-for-middle-school-teachers
The people in your life are amazing and it’s fun to remind them of that. Send good wishes and glittery gorgeousness with the new Taylor Swift Greeting Card Mobile App by American Greetings Corporation (NYSE:AM) available today in the iTunes store and on Google Play. Pick a card, personalize and send some love, love, love. Building on the success of its other mobile app platforms, American Greetings has created a free mobile app that allows the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60270-american-greetings-launches-taylor-swift-greeting-card-mobile-app
Students, families and staff from Manor View Elementary located in Fort Meade, along with Target® (NYSE:TGT), The Heart of America Foundation® and Sabrina Soto, HGTV Designer and Target Home Style Expert, will celebrate the unveiling of the school’s newly renovated library and Teachers’ Resource Room. The transformation is part of the Target School Library Makeovers program and includes 2,000 new books, new design elements, technology upgrades – including 50 audio books donated by Playaway – and customized wall art. In addition, each student and his or her sibling/s will receive seven new books to take home and add to their at-home collection. In honor of Veterans Day, a celebration will be shared on Nov. 11 with the military families from the post, as well as deployed military parents overseas via live video chat.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/46875/
Today, Target Corp.® (NYSE:TGT) announced 42 new schools from across the country that will receive a new library as part of the 2011 Target School Library Makeover program. Education experts and advocates such as Alma Powell of the America’s Promise Alliance and Sir Ken Robinson, along with elected officials including Congressman John Kline, Chairman of the Education and the Workforce Committee and Congressman Gene Green (TX-29), were invited to celebrate this announcement with the principals at the Library of Congress. Additionally, principals from among the 42 elementary schools participated in a Principal Summit, led by Ralph Smith of The Annie E. Casey Foundation. The summit was designed to inspire school leaders, provide best practices for cultivating reading skills by using their new libraries, and explore how educators approach literacy strategies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/50372/
The George Peabody Elementary School community, along with Target® (NYSE:TGT), The Heart of America Foundation® and the NFL Players Association, will celebrate the school’s newly renovated library on Feb. 2 – just in time for Super Bowl XLV.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/48169/
Tanger Factory Outlet Centers, Inc. (NYSE:SKT) Tanger Outlets is the best place to indulge your sense of style and fashion taste this spring. To bring even more fashionable taste to our customers, Tanger Outlets is partnering with celebrity chef Curtis Stone to celebrate gourmet food trucks across the country as part of Tanger Outlet’s Taste and Style Event! Select Tanger Outlet centers will hold special events where Curtis Stone will bring his popular cooking show live onstage. He will demonstrate his signature recipes while engaging the audience by creating an amazing food event and experience for Tanger Outlet shoppers. At Tanger Outlets Taste and Style Events, you can enjoy great style, good taste and GREAT DEALS!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60580-tanger-outlets-chef-curtis-stone-create-taste-and-style-experience
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today revealed common challenges affecting the millions of Americans living with type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. Last year, award-winning artist Tim McGraw, renowned actress S. Epatha Merkerson and Chef Leticia Moreinos Schwartz called on patients and their loved ones to share their stories – from inspirational successes to daily struggles. Thousands of people from across the country responded, and revealed common challenges like eating healthy, exercising, sticking to a treatment plan and coping with the disease.
“Type 2 diabetes has affected my family, friends and fans, so I’ve learned it can be challenging to manage. It was great to hear from so many people, and I’m impressed by everyone’s dedication to their health,” said McGraw. “The stories we received shed an important light on the similar hardships people in the community face as they work toward achieving their blood sugar goals.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7988751-merck-americas-diabetes-challenge-tim-mcgraw-s-epatha-merkerson-chef-leticia-moreinos-schwartz/
