JOHNNIE WALKER®, the world’s best-selling brand of Scotch whisky, opened The JOHNNIE WALKER HOUSE™ in Shanghai’s Sinan Mansions on May 19, 2011. The JOHNNIE WALKER HOUSE™ is the first of its kind outside of Scotland and marks a new chapter for whisky culture in China. Interactive sensory journeys, inspirational forums and luxury dinners make this house a unique experience for every guest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnniewalker/50382/
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749651-sephora-virtual-artist-to-go-app/
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
MGM Resorts International (NYSE:MGM) has unveiled expanded plans and the first look at programming for its dynamic park, dining and entertainment district taking shape on the west side of The Strip. Creating an interactive neighborhood environment, The Park will connect New York-New York and Monte Carlo resorts and the new 20,000–seat world–class Las Vegas arena currently in development by MGM and AEG. New York–New York and Monte Carlo both are undergoing significant transformations of their Strip–facing experiences into robust plaza environments featuring casual eateries, bars, restaurants and retail destinations that will ultimately lead to The Park.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7150251-mgm-unveils-expanded-plans-programming-the-park-neighborhood-vegas-strip
PetSafe® brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions announced the launch of its “Naughty Or Nice” holiday campaign featuring a digital pet present guide with recommended products for naughty and nice pets. For each item purchased from the pet present guide during the month of December 2015, PetSafe® brand will donate a toy to a participating animal shelter.
“The holiday season is the time of year to treasure and celebrate our pets,” said Harrison Forbes, celebrity pet expert and PetSafe® spokesperson. “Shelter life can be challenging for pets, and the PetSafe® toys donated will help relieve stress and anxiety.”
The interactive Naughty or Nice Pet Present Guide by PetSafe® brand is loaded with helpful gift ideas and tips from Harrison Forbes on keeping pets secure and healthy throughout the holiday season as well as tips for traveling with pets. The guide can be downloaded, emailed and shared across social media networks. It also features a store locator to help shoppers find a nearby PetSafe® brand retailer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7702951-petsafe-donate-naughty-or-nice/
Casino operators at the ICE Totally Gaming 2015 conference and trade show (“ICE 2015”) will experience first-hand the strategic benefits of the combination of Scientific Games’ (NASDAQ: SGMS) Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands. At ICE 2015 on February 3-5 at ExCel London Exhibition and Convention Center, stand #N1-440, Scientific Games (the “Company”) will showcase more than 125 gaming products that address casino operators’ diverse needs across all of their land-based and interactive channels, thereby demonstrating the value of the Company’s recent merger with Bally Technologies. For more details on Scientific Games’ products on display at ICE 2015, please visit now.wms.com/stronger-together-ice2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7405051-scientific-games-ice-2015/
Save the world, create your own animal morph and play games! The hit book series Animorphs now has a site your kid can visit for fun. Scholastic has provided fun reading for children for years. Now your kids can do more than just read the books, they can spend time interacting with characters and playing free online games! http://scholastic.com/animorphs Kids can read the books, play the game, have some fun! Children, Pre-Teen, Moms, Action Adventure, Children’s Sci-Fi, Children’s Fantasy, ages 7-12
Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today introduces Safety 1st® TV (www.Safety1stTV.com), an interactive online video resource for parents. A trusted brand in child safety for over 25 years, Safety 1st® makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/43570/
New Jersey’s Six Flags Great Adventure and Safari today previews its massive, new themed attraction, Safari Off Road Adventure. The highly-anticipated and innovative experience will open to the general public May 25.
Boasting 1,200 animals from six continents including elephants, rhinos, tigers, giraffes and lions, Safari Off Road Adventure takes explorers on an exhilarating, interactive animal adventure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61714-nj-six-flags-great-adventure-safari-off-road-adventure
Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
Get ready to splash, slide and surf. The Best Water Park in the Nation…Just Got Bigger! Six Flags Great America unveils Riptide Bay at Hurricane Harbor, a massive 4-acre water park expansion. With the new addition, Hurricane Harbor will boast 20 acres and offer more slides and attractions than any other water park in the state.
Riptide Bay features four new daring slides with first-of-its-kind Skybox drops. Bombs away as the floor drops out from beneath you and you free-fall five stories into Dive Bomber’s loop or speed down Mega Wedgie’s 80 degree plunge. Race your friends and family on twin versions. New Riptide Bay features also include the only place to surf on Lake Michigan with Surf Rider, a 5-foot-wave surfing simulator, and Monsoon Lagoon, a 14,000 square foot activity pool complete with waterfalls and interactive spray elements. Families can splash through 400 feet of enclosed tubes in Wipeout, a double-funnel raft slide, or relax in new luxury cabanas, a gift shop and tiki snack bar.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50364/
The North Carolina History Center at Tryon Palace celebrates its grand opening October 21-24 with a wide range of activities and events. The new Center becomes the gateway to Tryon Palace’s 22-acre site and, utilizing the technology of the future, revolutionizes the history museum experience.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esi-design/46769/
