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adidas today unveiled the new adipure Trainer in India, the first barefoot training shoe designed specifically for the gym. Promoting pure and natural movement by harnessing the body’s natural mechanics, the adipure Trainer activates and strengthens muscles, builds balance and promotes dexter-ity. The adiPure Trainer has been developed by combining the benefits of barefoot training with path breaking design innovations to activate and strengthen muscles in the lower body. Unlike regular training footwear, the minimalistic design of the adiPure Trainer allows unrestricted natural motion and builds balance, foot strength and dexterity preventing chances of injury in the long run. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adidas/52799/

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Combining muscles and beauty, the 2008 Asian Bodybuilding and Fitness Championships were held over the weekend, 19-20 July. The Hong Kong National Team won an incredible numbers of awards including 4 gold medals, 2 silver, 1 bronze. SO-U.TV will bring you the highlights of the event next week. See it all at http://www.so-u.tv/playVideo.php?contestid=&id=2149