Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
The glitz. The glamour. The camera-stealing, Jennifer Lawrence red carpet antics. For any movie buff, this is the most exciting time of the year. Celebrities come out in droves looking their best on the red carpet. Movies from every genre vie for the most celebrated award in entertainment. The host brings out their very best jokes and presentations to make sure even the surliest audience member is enjoying themselves – whether they are at the show in person or watching from home.
For chef and entertaining expert Maureen Petrosky, this is also the best time to throw a party! With such a fun, yet glamorous feel, the awards show provides hosts with the perfect theme.
Opening today, AVATAR fans in Taiwan will be the first to experience the new, interactive exhibition, AVATAR: Discover Pandora, inspired by James Cameron’s blockbuster film. Together with Lightstorm Entertainment and Twentieth Century Fox Location Based Entertainment, GES partnered with Beast Kingdom Co., Ltd. to bring AVATAR: Discover Pandora to Taiwan for its global premiere at Shin Kong Mitsukoshi, Xinyi Place A11 6F, Xinyi Theatre in Taipei for a three-month showcase.
“The premiere of the exhibition marks the culmination of more than two years of work to bring James Cameron’s vision of Pandora to audiences around the world and we are thrilled to make Taiwan the first stop of the exhibition’s five-year global tour,” said Eddie Newquist, chief creative officer and EVP at GES. “GES is proud to lead the creative efforts of the artists, engineers, designers and craftsmen who infused the entire exhibition with the artistry, innovation and quality of James Cameron’s AVATAR.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7893651-ges-avatar-discover-pandora-exhibition-taiwan/
The American Transaction Processors Coalition (ATPC) formally launched today with a panel discussion in front of 400 industry employees, chamber of commerce executives, university leadership and elected officials from Congress, the Georgia General Assembly and local governments across metro Atlanta.
More than 40,000 employees work directly for 70-plus Georgia-based transaction processing companies within an area known as Transaction Alley. These companies generated more than $30 billion last year, far exceeding other well-known Georgia industries like life sciences at $17 billion or film at $3 billion. Transaction Alley revenues equal that of the entire U.S. movie industry, and is dominated by Atlanta, just as Los Angeles dominates films.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7081851-american-transaction-processors-coalition-launches-georgia-town-hall
The hottest ticket in town last night was a VIP invitation to the exclusive international premiere of Director Farah Khan’s upcoming film, ‘Happy New Year.’ The glamorous event was held at Atlantis, The Palm in Dubai where most of the film was shot in 2013 with the all-star cast including Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Vivaan Shah, Sonu Sood and Jackie Shroff walking the red carpet.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762573-atlantis-the-palm-happy-new-year/
