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For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being recognized on the iconic Wheaties box. Having captured the world’s attention with their stellar athletic performances, sportsmanship and inspirational stories, Shiffrin and Kotsenburg join the ranks of past champions to earn this coveted honor. The two, limited-edition Wheaties boxes will hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-featured-on-limited-edition-boxes
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Trend Micro Inc. (TSE: 4704) today announced the winners of the company’s second annual “What’s Your Story?” international video contest that empowers youth to be leaders in educating others about being safe online.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/49807/
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
Busted on www.biggreenlies.com! Men (and women) on the street confess their green lies at the premier of “Big Green Lies” television special produced by Seventh Generation, to be broadcast on Fine Living Network, April 22.
Flownex SE has increased the ability of engineers to accurately model their fluid–thermal with the release of version of Flownex 2014 on June 19th, 2014. The program is known for its in ease of use, breadth of capability, and depth of functionality. With enhancements in turbomachinery modeling, support for 3D networks, GIS data import, heat transfer and a myriad of additional new features impacting efficiency, integration, and automation, this release expands the industries that can take advantage of it, and will help current users model their systems more accurately with greater ease.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7271351-top-ten-new-thermal-fluid-modeling-capabilities-in-flownex-2014-software/
The National Restaurant Association (NRA) annually explores the top menu trends for the coming year. For this year’s What’s Hot culinary forecast, the NRA surveyed nearly 1,600 professional chefs – members of the American Culinary Federation (ACF) – to find which foods, beverages and culinary themes will be hot on restaurant menus in 2016.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7077455-nra-what-s-hot-forecast-2016/
Interop New York 2012 Boasts:
Keynote speakers from Cisco, IBM, Google, Amazon, SAP, Rackspace and more.
InteropNet, unique to Interop, InteropNet it is the world’s largest temporary network, connecting thousands of attendees and hundreds of exhibitors.
There are over 120 exhibitorson the show floor including inaugural showings by over 50 new exhibitors to the event, including (partial list) IBM, Citrix, SAP, Red Hat, CA, Adobe and more.
Over 25 exhibitors making announcements and breaking news.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58296-ubm-techweb-interop-2012/
The National Restaurant Association (NRA) each year gets in the kitchen with chefs to reveal the top menu trends for the coming year. For its annual What’s Hot Culinary Forecast, the NRA surveyed nearly 1,300 professional chefs – members of the American Culinary Federation (ACF) – to find which foods, cuisines, beverages and culinary themes will be hot trends on restaurant menus in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7077452-national-restaurant-association-american-culinary-federation-whats-hot-forecast-2015/
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
