Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.
To view the multimedia release go to:
https://www.multivu.com/players/English/8193651-toyota-global-campaign-for-olympic-paralympic-games/
Boosters are better than they used to be at fitting lap and shoulder belts on 4 to 8-year-old kids to restrain them in a crash - so parents don\'t have to search as hard for a good fit for their child and vehicle. Most belt-positioning boosters, though, don\'t offer consistently good fit in all vehicles. This is the bottom line in the Insurance Institute for Highway Safety\'s third round of booster evaluations.
Researchers assessed the safety belt fit of 72 boosters, assigning the best ones the top ratings of BEST BET or GOOD BET because they correctly position belts on average booster-age kids in most vehicles. The worst performers are ones the Institute doesn\'t recommend because they do a poor job of fitting belts. A good booster routes the lap belt across a child\'s upper thighs and positions the shoulder belt at midshoulder.
Only 3 vehicles of more than 100 evaluated by the Insurance Institute for Highway Safety have child restraint installation hardware that earns a good rating for ease of use, while more than half have hardware that is poor or marginal.
The Institute's new LATCH ratings will serve as a resource for families looking for a vehicle that makes it easy to transport their children safely. They also are intended to encourage vehicle manufacturers to pay attention to this equipment and make improvements. Properly installed, age-appropriate child restraints provide considerably more protection for children in crashes than safety belts alone. However, observational studies have found that parents and caregivers often fail to secure them tightly or make other installation mistakes.
LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier to install a child seat properly. It works: Child restraints installed with LATCH, rather than with vehicle safety belts, are more likely to be installed correctly, research has shown. But in many vehicles, LATCH hardware could be better. Parents are more likely to install the seat correctly when the LATCH hardware meets certain key ease-of-use criteria.
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
A deadly killer stalks a small Kentucky town. Three women and three men, are caught in his web. Some of them may be closer than they realize. Love, lust, desire and danger surround them. Even if they make it out alive, none of them will be the same. Learn about this book here, http://bit.ly/qhH11g and its author here, http://www.shilohwalker.com/ Romantic Suspense
The National Insurance Crime Bureau (NICB) is warning drivers to take their keys and lock their vehicles, or risk becoming a statistic. Some 45,000 drivers last year admitted that they had left their keys in the car when it was stolen.
“This may sound like a broken record,” said NICB President and CEO Joe Wehrle. “But the simple fact is, too many people make it easy for car thieves. We repeatedly warn motorists to lock it up and take the keys, but our research shows that in too many cases, that’s not happening. Today’s vehicles have excellent anti-theft systems, but they don’t work if you don’t use them.”
The new PSA, “If Only Cars Could Talk,” uses animated cars to drive home the point that a thoughtless driver may regret the decision to leave the car unlocked with the keys inside because they are only making a quick stop.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523154-nicb-psa-warns-of-car-and-cargo-theft/
Members of IEEE, the world’s largest technical professional association and engineers from across the globe are in a pivotal role to deliver societal solutions – that make a difference; that benefit humanity. They are representative of tomorrow's Solutionist: identifying problems and solving them with technical innovations and solutions that matter.
To open the dialogue on engineering’s role in bringing about innovation for a better tomorrow, IEEE created a new microsite, IEEE Solutionists (http://solutionists.ieee.org) – featuring global thought leader perspectives in engineering and technology. This site hosts a series of articles from IEEE Fellows, including Mr. Norm Augustine, Dr. Sophie Vandebroek, Dr. Vinton G. Cerf, and Dr. John Cioffi, where they offer insight on how engineers can drive technical innovation; evolve perceptions of engineers globally; show how education impacts engineering; and why it’s important for engineers to follow their dreams to change the world, among other topics.
to view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ieee/49812/
Digital Persona, Inc. is a trusted partner for biometric identity verification solutions, to make security strong, easy-to-manage and affordable for businesses. Visit them to know more.
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Do you know the three most important tips when it comes to caring for your tyres? For more detail you can check it to our website www.tyrepower.com.au/. Learning and implementing general tyre maintenance will help extend the life of tyres. Driving style is a key component. A conservative driving style will ensure even tread wear and prolong tyre life. Tread wear is an issue that not all drivers are aware of. Follow these simple tips so you can check the tread wear on your tyres and replace them before they become dangerous to drive on. Once a tyre has less than 1.6 mm of tread wear it is no longer roadworthy and must be replaced. This video shows you how to measure tread wear and what signs to look out for. Parking is also a key element of tyre care. High impact contact with kerbs and other barriers or structures may damage your tyres. If in doubt about any aspects of tyre care, tread wear or when to replace tyres, contact your nearest Tyrepower store for expert and friendly advice.
The ICKEE Stikeez® invasion is here! The squishy, squeezy, sticky, collectible figures known as ICKEE Stikeez from Zing® Toys are now available at select specialty toy stores nationwide.
The first collection of ICKEE Stikeez (#IckeeStikeez) has 24 whimsical, wacky and hilariously disgusting characters. Each of the characters sit on a suction cup that enables the ICKEEZ to stick to any flat surface, such as lockers, lunchboxes, windows and cell phones. When pulled-off, the ICKEEZ make a cool, loud “pop”! Characters come in PODZ that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various structures and environments for their ICKEE Stikeez characters.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52105-ickee-stickeez-zing-toys-innovation-play-holiday-collectible-suction-cup
