Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
The EU Regulation on Classification, Labelling and Packaging (CLP) places new legal obligations on chemical companies operating in the EU market. By 1 December 2010, they are required to classify and label their hazardous substances according to the CLP rules.
Industry has to notify the classification and labelling of substances placed on the market to a central database, called the Classification & Labelling Inventory. The database is established and maintained by ECHA. The first deadline for notification is 3 January 2011. Key information from this Classification and Labelling Inventory will also be made publicly available on ECHA’s website. Confidential business information will not be disclosed to the public.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/echa/44215/
http://www.comfyearplugs.com/ Comfyearplugs stock a range of earplugs suitable for swimming, sleeping and musicians. We also supply to both trade and public
Duda Farm Fresh Foods announces that it has donated eight salad bars to the Seminole County Public School District as part of the United Fresh Produce Association Foundation and first lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The salad bars will be available to more than 16,000 school children and will offer a variety of fresh vegetables and fruits as part of their school lunch program. Duda is also leading an effort to encourage others to contribute to this important initiative with the goal of placing salad bars in every school in the Seminole County Public School District.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55208-duda-farm-fresh-foods-donates-salad-bars-seminole-county-public-schools
Landmark public health campaign DRIVE4COPD announced today that Tim Wright was chosen from more than 150 entries as the winner of the Tune Up for COPD Songwriting Competition. DRIVE4COPD Celebrity Ambassadors Billy Ray Cyrus and Patty Loveless were among the judges for the competition, launched in partnership with the Country Music Association (CMA), which challenged Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD).
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
Hollywood, sports and music stars brought the public along for the ride as they raced 6,000 miles in four days to find the millions of people who may be at risk for Chronic Obstructive Pulmonary Disease (COPD), which kills one person every four minutes. Through Twitter, Facebook, Flickr and YouTube, tens of thousands of people followed the celebrities as they traveled to 14 cities to screen thousands of people for this relatively unknown top cause of death.
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/drive4copd/41919/
“Be Youthful: Look Good, Feel Great – and Remain Young at Any Age,” Dr. Shino Bay Aguilera’s most recent publication in English, was just published in Spanish and is available on Amazon.com, through barnesandnoble.com, and electronically for Kindle. In addition, major bookstores in the United States can provide home delivery for individual orders.
The book provides insights and tips on the perfect ways to renew and restore your mind, body and, spirit – and describes what it means to actually be “youthful.” Dr. Shino Bay Aguilera is a world-renowned cosmetic and clinical dermatologist and the owner of the Shino Bay Cosmetic Dermatology, Plastic Surgery & Laser Institute. He is known as the #1 injector of Sculptra® in the United States and as the preferred choice of celebrities and public figures. Dr. Aguilera, originally from Panama and a former clothing model, became intrigued by people’s everlasting pursuit of the “fountain of youth” through his consultations. “Be Youthful” explores the many ways to clinically appear youthful, but also details his personal journey about the pursuit of happiness, peace, and self-confidence, which all lead to beauty.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513051-dr-shino-bay-aguilera-book-be-youthful/
Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however fewer than half of Americans have discussed and developed an emergency plan with their household.
Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
The Ad Council is launching its first crowdfunding effort leveraging the Tilt platform to raise the funds necessary to continue its national Bullying Prevention campaign. The program kicks off today and will run through mid-December with a goal of raising $100,000 to fund the production and distribution of new public service ads (PSAs). Promotional partners for the Tilt program include Change.org, Participant Media, Element Associates and PR Newswire.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7357251-ad-council-tilt-be-more-than-a-bystander-bullying-prevention-campaign/
