In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Food Network takes chefs out of their kitchen comfort zone in new primetime series Extreme Chef premiering Thursday, June 30th at 10pm ET/PT. Hosted by TV veteran and seasoned world traveler Marsh Mokhtari, each episode pushes three chefs to their physical and mental limits as they must adjust to extreme conditions and unpredictable curveballs such as swimming across a lake for ingredients and using a car engine as a makeshift stove. Whether extracting ingredients from a block of ice or using a pocket knife as a lone cooking utensil, each of the eight episodes in season one follows three culinary pros as they navigate this over-the-top contest vying for $10,000 and the coveted title of Extreme Chef.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodnetwork/46442/
Food Network’s long-running competition series Food Network Star returns for a ninth season this summer with fresh talent, intense challenges, and culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the best and brightest new faces in food television. In the one-hour season premiere on Sunday, June 2nd at 9pm ET/PT, the twelve contestants arrive in Los Angeles, ready to kick off the biggest audition of their lives to find out who has the personality, on-camera charisma and kitchen chops to follow in their idols’ footsteps and helm their own show. In new twists, focus groups of Food Network fans will also have their say on contestant performances and one finalist will be brought back after elimination for another chance at victory. Viewers will again be able to vote online or via phone before the August 11th finale to determine who will win the ultimate prize: their own show on Food Network.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58430-food-network-star-season-9
Food Network’s long-running hit primetime series Food Network Star returns to New York City this May with fifteen talented hopefuls and completely new twists for season eight – this year, returning stars Bobby Flay and Giada De Laurentiis move from behind the judge’s table to square off with culinary favorite Alton Brown for a three-way team competition to find the next Food Network Star, beginning with a special two-hour premiere episode on Sunday, May 13th at 9pm ET/PT. Bobby, Giada and Alton, all television producers in addition to being culinary superstars, lead the charge to find and develop the new talent by each hand-selecting a team of five finalists, who they will produce and mentor through the ‘Star’ experience to find one winner who possesses personality and kitchen chops. Viewers can also glance into the ‘Star’ finalist selection process, with a casting special airing on May 12th and in another turn to the series plot, viewers will vote online before the July 22nd finale to determine who will receive the ultimate prize: their own Food Network show, to be produced by their ‘Star’ team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51725-food-network-star-season-eight-2012/
Food Network competition series Food Network Star returns for an eleventh season this summer, with a cast of twelve talented hopefuls competing to become the next new face in food television. Food superstars Giada De Laurentiis and Bobby Flay are back as mentors/judges, joined this season by a roster of top-notch special guests and judges. In the biggest audition of their lives, the finalists battle in a series of unique challenges designed to determine who has the personality, on-air charisma and cooking skills to win the ultimate prize – their own show on Food Network. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the competition. Food Network Star season eleven premieres on Sunday, June 7th at 9pm ET/PT and the winner will be crowned in the season finale on Sunday, August 16th at 9pm ET/PT.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045238-food-network-star-season-11/
Food Network’s long-running competition series Food Network Star is back for a tenth season in June, with culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize - their own show on Food Network.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045233-food-network-star-season-10/
Two of Food Network’s biggest icons, Rachael Ray and Guy Fieri, will square off against each other for culinary bragging rights in Rachael vs. Guy Celebrity Cook-Off, premiering Sunday, January 1st at 9 p.m. ET/PT. In this six-episode competition series, the Emmy®-winning talk show host Rachael Ray and best-selling cookbook author and successful restaurateur Guy Fieri, will each serve as coaches and mentors to eight multi-talented celebrities, all of whom are passionate about food and cooking. Divided into ‘Team Rachael’ and ‘Team Guy’, each episode features celebrity contestants battling it out in a fun, fast-paced culinary fight-to-the-finish, with the two bottom-rated contestants from the losing team going head-to-head in a blind tasting elimination challenge. In the end, the last contestant standing is crowned king or queen of the Celebrity Cook-Off and wins $50,000 for the charity they are playing to support.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53282-food-network-rachael-vs-guy-celebrity-cookoff/
Food Network, a leader in food and lifestyle entertainment, today announced its In The Kitchen App is available on the App Store. For the first time, food enthusiasts can access Food Network recipes, along with essential utility-based kitchen tools, anytime and anywhere using iPad, iPhone and iPod touch. Designed to run seamlessly across all iOS devices the app recognizes the device it's being downloaded to and launches the appropriate version.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodnetwork/46440/
Food Network’s top-rated hit Chopped All-Stars returns for a second season filled with fan-favorite chefs, unexpected ingredients, and fierce competition for a $50,000 prize for charity on Sunday, April 8th at 9pm ET/PT. In each of the five themed episodes, hosted by Ted Allen, four specially selected chefs are challenged to create three masterful courses from ingredients in the mystery basket, ranging from beef tendon and crawfish, to black beans with queso fresco and chicken feet. Chopped All-Stars kicks off with Iron Chefs battling in the Chopped kitchen, followed by competitions between Food Network/Cooking Channel show hosts, Food Network Star finalists and Chopped judges. A rotating roster of top-notch judges will decide who gets “chopped” each week, leading up to a final showdown between the four episode winners on Sunday, May 6th at 9pm ET/PT, where the $50,000 grand prize to the winner’s charity of choice will be awarded.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51723-food-network-chopped-all-stars/
Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
Visit www.youtube.com/BritishRedCross to download footage of the Food Insecurity Market hosted by the British Red Cross and TV broadcaster Hardeep Singh Kohli.
Last Thursday 13th October, shoppers at Spitalfields market were shocked when food prices soared from between 500–800 per cent as part of a British Red Cross campaign highlighting the cost of living in developing countries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/redcross/52147/
