Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
From 14-17 September, Furniture China 2011 (www.furnitureinchina.com/expo) will take place at Shanghai New International Expo Centre and will showcase a gathering of world furniture industry experts. The exhibition will host 2,000 exhibitors, both domestic and overseas, which when compared with last year is a 10% and 15% increase respectively. Approximately 80,000 professionals from home and abroad are estimated to visit this great ‘annual party’ for the world’s furniture industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sinoexpo/50705/
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
After successful exploration runs in 2013 and 2015 the Dutch polar cruise company Oceanwide Expeditions has announced two new expeditions to the Ross Sea in 2017. The ice-strengthened vessel “Ortelius” will be accommodated with helicopters for the two Antarctica cruises, sailing from the South-American continent to the Antarctic Peninsula, crossing the Polar Circle, further west to Peter I Island, sailing in the Bellingshausen sea along the ice-edge of “deep Antarctica” into the Ross Sea. The voyage continues to the uninhabited sub-Antarctic Campbell Island and ends after 32 days in New Zealand. The second cruise offers the same itinerary, but in reverse.
The Ross Sea Challenge
The Ross Sea region of Antarctica has always presented a dream but also a challenge to visit to explorers. The Ross Ice Shelf prevents a full seasonal operation and distances are enormous. Apart from the extremes, landing sites are still difficult to reach. “With the advantages of the “Ortelius” in combination with the use of helicopters, our travelers are having some great opportunities exploring Antarctica’s most fascinating sites”, says CEO Michel van Gessel.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726051-oceanwide-expeditions-new-ross-sea/
In the impressive conference center of the Milad Tower rising over Tehran’s roofs the 16th Energy Globe World Awards have been handed over in an international gala. Vice President Mrs. Masoumeh Ebtekar referred in her speech to the importance of such awards for outstanding environmental projects and their implementation. This event is the starting signal for intensified efforts concerning sustainability in Iran which is underlined by an expansion program for Renewables and energy efficiency. Also Maneka Gandhi emphasized that a sustainable change in our world can’t be achieved by talks or laws but only by taking action as showed by the Energy Globe submissions.
Nobel Peace Prize Laureate and presenter Prof. Munasinghe said: It is necessary that poor and rich countries take each other’s hand in order to exchange experiences and support each other.
3 nominees respectively from all 5 continents competed in the 5 categories Earth, Water, Fire, Air and Youth. The nominees have been chosen from around 2000 submissions from 177 countries.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740251-masoumeh-ebtekar-awarded-best-projects/
LG Mobile Phones sponsored the VH1 Save The Music Foundation’s Gala 2010 last night, to celebrate the power of music and to support the restoration of public school music programs. Held at the world-renown Cipriani Wall Street, LG joined forces with VH1 Save The Music to transform a night of spectacular entertainment into a fundraising success by donating an additional $50,000 to help raise a total of $100,000 for the VH1 Save The Music Foundation. Hosted by Glee star and Broadway veteran, Cheyenne Jackson, the evening featured tributes to music legend Julie Andrews, The ASCAP Foundation, long-time arts advocate John Legend and seven time Grammy Award winner John Mayer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/46951/
As wars end, the hardship continues. Servicemen are still stationed overseas, families remain left behind and veterans return to an economy stuck in the doldrums. The Veterans of Foreign Wars Foundation’s Return the Favor campaign supports programs and services that work to ease the burden on America’s active-duty military, veterans and their families.
One key part of the campaign is the Unmet Needs Program. The program assists with basic life needs such as rent, mortgage, utilities, vehicle repair, medical expenses or food/basic assistance. It has helped over 3,000 military families and funds are available to all five branches of the military, as well as members of the National Guard and Reserves. Since 2004, the Unmet Needs Program has provided more than $4 million dollars in financial assistance to deserving military families.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53538-vfw-foundation-return-the-favor-campaign-on-national-tv-series-giving-back
The newest technological device may be one of the oldest architectural elements – the wall. Steelcase today launches V.I.A.™, vertical intelligent architecture, designed to create spaces that help fuel the innovation process. V.I.A. hosts the latest large-scale video and display technologies, offers unprecedented acoustic privacy, and easily reconfigures to support rapid change. It is being shown for the first time at NeoCon 2013 in Chicago June 10-12.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62072-steelcase-v-i-a-vertical-intelligent-architecture-walls
The newly launched British online casino and poker room, Vernons.com have today announced a new TV advertising and social media campaign to promote the online gaming site as an experienced and trustworthy casino for online players. A household name with 80+ years of experience (having launched the famous football pools in 1925), Vernons already have a solid history and reputation within gaming, to bring to online casino and poker.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53753-vernons-gaming
Years of dreaming and extensive planning go into celebrating a Hispanic teen’s 15th birthday with a fabulous Quince.
The Quinceañera is an important coming-of-age tradition in many Hispanic families. What began as a formal celebration that featured a church mass and a wedding-style reception has grown for many to include choreographed dances, outfit changes and much more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45076-verizon-wireless-my-fabulous-quince-essay-contest-scholarship-3ball-mty
Verizon Wireless is giving mobile gaming a boost today with the launch of Exent’s GameTanium™, a new mobile game subscription service for Android™ smartphones and tablets available now, exclusively to Verizon Wireless customers. Powered by Verizon Wireless’ network, GameTanium provides unlimited access to more than 100 of the best Android smartphone games and more than 50 tablet games, including hits like Doodle God™, Fruit Ninja and World of Goo for the low monthly fee of $5.99 per device.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45074-verizon-wireless-exent-gametanium-unlimited-android-game-subscription-app
