The Times of India “A Day in the Life of Chennai” advertisement won the historic first Cannes Golden Lion for a film from India. It was produced by Good Morning films (www.goodmorningfilms.com)
The main crew that set out to shoot this film was not unlike a task force from the UN. UP-ite, Bengali, Punjabi, Parsi, Malayalee, Hyderabadi, Englishman from Australia and Germany and of course Tamilians of Chennai all comprised the backgrounds of the chief technicians of this film.
Jason West (of “Rock on” fame) was entrusted with shooting the Times Of India film and the music was produced by Vijay Anthony and sung by the renowned female folk singer Chinnaponnu.
The location used was Kasimedu - Chennai’s Dharavi, Dongri and Kamatipura all rolled into one. Surprisingly this underbelly of Chennai proved to be not only the most exciting but also the most cooperative and accommodating for our shoot.
The cutouts from the ad ranged from 12 to 50 feet! With the monstrous size of 50 feet also came the nightmarish logistics that were minor issues compared to the fact that all cut outs (except those of the ruling party) were banned from being put up in the city of Chennai! Some swift maneuvering so in some cases, we had to just had to sneak in, get our shots and get out without disrupting normal activity and attract unwanted attention!
The official permission letter for shooting on the various public locations across Chennai reached us only on Day 2 of the shoot and that too with allotted time slots which were the complete opposite of what was requested in the shooting plan submitted to the cops!
Brilliant maneuvering by the production team and some kamikaze shooting techniques adapted by director Bob and DOP Jason resulted in some of the memorable shots and moments of the film.
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
To commemorate the 25th anniversary of the Northwestern Mutual Foundation, the company announced today a first-of-its-kind art exhibit open to the public. Through the power of visual arts, Giving Gallery: Community in Process will highlight the collective impact of the Northwestern Mutual Foundation and its nonprofit partners in the greater Milwaukee community and beyond.
For the past 25 years, the Northwestern Mutual Foundation has driven its communities forward by investing in the people who stand up, tune in and engage every day to ensure that everyone has a chance at a brighter future.
“This year, we’re commemorating the 25th anniversary of the Northwestern Mutual Foundation, which has improved the lives of children and families in our hometown of Milwaukee and across the country,” said John Schlifske, chairman and CEO, Northwestern Mutual. “We are bringing 25 years worth of stories to life through art, highlighting our commitment to the communities we serve and celebrating the work we’ve done in partnership with outstanding nonprofits.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7991457-northwestern-mutual-giving-gallery/
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
Next spring, 3.3 million students will graduate from high schools in the United States. But according to new research data, many of these students don’t have the resources and information they need to make the jump from high school to college.
Today, the Ad Council, Viacom and Get Schooled launched a new series of public service announcements (PSAs) to encourage students to seek out the information they need to apply to and succeed at college. The new PSAs urge teens nationwide to visit GetSchooled.com to access the free college preparation tools, information and activities to help guide them through the application and financial aid process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7648051-ad-council-college-access/
Wiping up finger paint and tackling juice spills is a routine every parent has down pat. Yet they may find themselves playing hide-and-seek with the invisible things little hands leave behind—like bacteria and viruses. Germs stick to all types of surfaces, and kids spread them to more places than you can imagine.
To track down where germs linger, The Clorox Company and global public health organization NSF International conducted a study in homes of families with young children. Researchers analyzed 100 samples from five commonly-touched surfaces, and found bacteria or viruses on all five of the surfaces tested, from the kitchen to the common area to the bathroom, with the bathroom sink being one of the surfaces with the most germs. In fact, the study results found that four times as many households had bathroom sinks that were germier than kitchen countertops.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7359251-clorox-and-nsf-study-shows-which-surfaces-have-most-germs-in-homes-with-kids
In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
The National Cyber Security Alliance (NCSA), a 501 (c)(3) nonprofit organization, has collaborated with the Department of Homeland Security to launch a new PSA campaign in October to educate the American public in conjunction with National Cyber Security Awareness Month. An extension of the national cybersecurity education and awareness effort, STOP. THINK. CONNECT., the new PSAs provide helpful advice about being more vigilant and practicing safe online habits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312051-stop-think-connect-online-safety-psa-s/
Based on the groundbreaking HBO® series, GAME OF THRONES: The Touring Exhibition will give fans the experience of a lifetime with an up-close and personal look into the world of Westeros and Essos. In collaboration with HBO Global Licensing, global events provider GES designed and built the show’s largest public display to date. The exhibition beautifully showcases the sumptuous costumes, authentic props, and majestic settings from all seven seasons of the worldwide hit series GAME OF THRONES in an interactive, immersive experience which leads visitors through several dynamically themed exhibition areas. Sold Out and Encore are partnering with GES to present the exhibition in Barcelona.
GAME OF THRONES actors Tom Wlaschiha, who played Faceless Man Jaqen H'ghar, and Ian Beattie, who played Kingsguard Knight Meryn Trant, were on hand to celebrate the grand opening.
“It is an incredible honor to join my co-star at the opening of GAME OF THRONES: The Touring Exhibition in Barcelona. It has been a trip down memory lane to see all of the props and costumes again. I highly recommend it to fans and newcomers alike,” said Ian Beattie.
To view the multimedia release go to:
https://www.multivu.com/players/English/8194651-game-of-thrones-touring-exhibition-barcelona/
Leading automaker GAC Motor has released its best-selling GS4 in Bahrain at the grand new car launching ceremony from December 9 to 10 at Bahrain International Exhibition & Convention Centre. The company exhibited eight GS4, eight GA6, two GS8 and one GA8 at the two-day launch event, which attracted more than 20,000 people attending.
“This was the largest new car release event in the history of Bahrain and the Gulf Cooperation Council (GCC),” said Adel Hubail, CEO of Bahrain Commercial Facilities Company. “The GS4 launch gained wide attention from the Bahrain public and the local customers spoke very highly of the flagship SUV and GAC Motor. As a local dealer, I have great confidence in GS4’s future performances in the Bahrain market.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8000551-gac-motor-gs4-bahrain/
http://www.ftrintl.com/ FTR International Inc. is a an award-winning and highly innovative Union general contracting, engineering, and construction management firm that has successively proven its exceptional ethic in the successful delivery of over 100 multi-million dollar projects since our initiation in 1984. With offices in Irvine and Los Angeles, California, FTR prides itself with a diverse public works and private project portfolio, totaling billions of dollars' worth of construction costs in General Contracting, Design/Build and Construction Management delivery. Our diverse project portfolio includes state-of-the-art science laboratories, health centers, educational institutions, aviation terminals, art and theater facilities, ultra-modern mass transit stations, port security services, complex water reclamations, environmental sewage treatment facilities, and electrical power distribution centers and our industry reach extends to more than sixty public agencies.
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
