Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
PetSafe® brand is offering pet parents an affordable, effective way to allow their pets to play safely in their yard with its new Free to Roam Wireless Fence™ system.
Traditional above-ground fences cost thousands of dollars and may not be an option for people living in rental properties. The PetSafe Free to Roam Wireless Fence provides a convenient solution for a fraction of the cost of traditional fencing.
The PetSafe Free to Roam Wireless Fence covers a circular area of up to half an acre or 180 feet in diameter. The boundaries can be adjusted from 5-90 feet in all directions of the indoor transmitter. Since the system is completely wireless, there are no unsightly cables to bury – simply plug the transmitter into a standard outlet.
“Our new Free to Roam Wireless Fence system is made with pets and owners in mind,” said Marcus Wolf, category manager for PetSafe Containment and Avoidance products. “A wireless fence gives pet parents peace of mind to let their dogs safely enjoy their yard. It makes it easy and fun for pets and their parents to enjoy fresh air and exercise.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827751-petsafe-free-to-roam-wireless-fence/
In 2011, PetSafe® brand launched its nationwide Bark for Your Park program to help communities build their own off-leash dog parks. In order to help even more communities this year, PetSafe brand is restructuring the contest into a grant-giving program and increasing the number of awards from five to 25.
“In the past five years, we’ve given away over $850,000 to communities to build dog parks of their own, but now we want to help communities during every stage of development,” said Tracy Mulder, marketing manager, PetSafe brand. “Our new Bark for Your Park program is expanding to not only help break ground on new parks, but also help fund maintenance and improvements for existing parks.”
Communities can submit a grant application now through June 30, 2016 on www.petsafe.net/barkforyourpark. The applications will be reviewed by an internal committee and PetSafe brand will award five new park grants valuing $25,000 each, 10 park makeover grants valuing $10,000 each, and 10 park maintenance grants valuing $5,000 each. This year’s award recipients will receive a combination of funds and commercial-grade dog park equipment from UltraSite, a PlayCore Company. The winning communities will be announced over a 5-week period during August through September.
To view the multimedia release go to:
http://www.multivu.com/players/English/7827752-petsafe-dogs-bark-for-your-park/
For the busy, urban pet owner, it can sometimes be difficult to provide the structure, time and care pets need to thrive. Since city-dwelling pet owners face different challenges than their suburban counterparts, PetSafe® brand has compiled a line of products that cater to downtown dogs, cats and their owners. The line includes products designed to help urban pet owners automatically feed their pet on time, create safe zones in small living areas, improve morning walks and please neighbors with less barking.
“Pets bring so much joy to our lives, but caring for a pet while living in a smaller, urban space can be somewhat tricky, especially if you’re lacking some of the amenities that are more common among suburban living,” said Willie Wallace, CEO of Radio Systems® Corporation, makers of PetSafe branded product. “With so many products available on the market today, it’s difficult to determine which best suit your lifestyle and needs. Our goal is to simplify the pet ownership process by compiling a go-to resource of the top products for downtown living.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827753-petsafe-urban-pet-owners/
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Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
Oscar nominee and Emmy and Tony-Award winner Laurence Fishburne (BLACK-ISH) will join Tony Award-winner Joe Mantegna (CRIMINAL MINDS) to host the 28th annual edition of PBS’ NATIONAL MEMORIAL DAY CONCERT. For almost three decades, PBS has inspired viewers with this deeply moving and reverential night of remembrance dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country.
To view the multimedia release go to:
https://www.multivu.com/players/English/7983451-national-memorial-day-concert-pbs-laurence-fishburne-joe-mantegna/
PBS’s NATIONAL MEMORIAL DAY CONCERT, the iconic event that has become a national tradition, will mark its 25th anniversary with a special tribute to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the inspiring night of remembrance will offer veterans from Afghanistan the grateful thanks of our nation, commemorate the 70th anniversary of World War II’s D-Day invasion on the beaches of Normandy, and look back at the stories of service and sacrifice featured throughout the years during the annual concert.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7124751-pbs-national-memorial-day-concert-marks-25-th-anniversary-in-capitol
