As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
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Nearly 12 million men in the U.S. suffer from symptoms related to benign prostatic hyperplasia (BPH), an enlargement of the prostate that can cause issues such as frequent and weak urinary streams and sleep deprivation from getting up repeatedly during the night to urinate. Since traditional BPH therapies such as daily medications and more invasive or surgical procedures often result in unwanted side effects and complications, more than 54 percent of men who would benefit from treating their BPH choose not to do anything1. With today’s national introduction of the FDA-cleared Rezūm® System, NxThera provides urologists and their patients suffering from symptomatic BPH with a new, safe and effective minimally-invasive, office-based treatment option which improves quality of life and preserves sexual function2 – one of the main reasons many men choose to forego medications or more invasive procedures.
“Men suffering from BPH are constantly evaluating the trade-offs between maintaining their current declined quality of life or treating their BPH symptoms and possibly incurring long term side effects,” said Dr. Kia Michel, M.D., a urologist at Comprehensive Urology in Los Angeles who recently performed the procedure as part of a nationally televised segment on prostate health. “Of all the minimally-invasive BPH treatments I’ve performed, Rezūm is the most effective and most versatile treatment available to patients – and the results have been excellent.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7933151-nxthera-rezum-therapy/
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Reply, specialises in the design and implementation of solutions based on new communication channels and digital media, announces Breed Reply (www.breedreply.com), a new Reply advanced incubator for funding, accelerating and supporting the growth and establishment of ideas and start-ups around the Internet of Things (IoT) across Europe and the USA.
Breed Reply has already been active in setting up a growth project with Xmetrics (www.swim-xmetrics.com), a company that offers an innovative device for swimmers. Xmetrics uses sensors, electronic components and software via mobile devices, to enhance the training sessions of professional and amateur swimmers, analysing their main biometric parameters and their real time performance. Breed Reply has signed a "term sheet" for an investment of £675,000 for , 30% of XMetrics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762565-reply-launches-breed-funding/
The Renault-Nissan Alliance has sold its 100,000th zero-emission car.
Electric cars from Renault and Nissan have driven approximately 841 million zero-emission kilometers – enough to circle the earth more than 20,000 times. Together, they represent 53 million liters of oil saved and 124 million kg of CO2 that have not been emitted.
“The age of the mainstream zero-emission vehicle is here,” said Renault-Nissan Alliance Chairman and CEO Carlos Ghosn. “We expect demand to keep growing as the charging infrastructure develops – and we remain 100% committed to zero-emission technology for the long term.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62389-renault-nissan-sells-zero-emission-car
Tyre care can be incorporated into other regular activities such as cleaning your car and filling it with petrol. That way it doesn’t feel like an extra task. You’ll maintain the quality of tyres and extend their life. The two key areas to attend to regularly are cleaning and tyre pressure. Washing your tyres with soapy water and a soft brush or sponge will keep tyres looking good. It also helps prevent cracks and other damage to the sidewall rubber. Do this whenever you wash your car. It is ideal to check tyre pressure when the tyres are cold. Do this at least once a month but more often if possible. Use a trusted gauge. The recommended tyre pressure for your tyres can be found on the tyres themselves or on the tyre placard, usually located on the body of the car, inside the driver’s door. If you’re unsure about checking tyre pressure, have a professional do it for you and show you how. Driving a car with tyres deflated or over inflated can cause long term damage to wheel alignment. For more detail you can check to our website www.tyrepower.com.au/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
The G-Global info-communicative platform hosted an online conference on the 19th March on the theme “Draft Plan for overcoming long-term consequences of the global financial and economic crisis for UN Member States” in preparation for the second World Anti-Crisis Conference to be held in the Kazakhstan capital, Astana, on 21-23 May 2014. Mark Uzan, director of the Renovating Bretton Woods Committee, moderated the online-conference in which international and Kazakhstan experts participated. They reached agreement on a consolidated draft Plan for overcoming long-term consequences of the global financial and economic crisis for UN Member States (Plan) on which the international expert community has been actively working.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140055-g-global-info-communicative-platform-draft-plan
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Africa and Arab States
Prof. Khalid Mohammed AlGhamdi from Saudi Arabia
Charity Society known as Faal to empower and support vitiligo patients in Saudi Arabia
Vitiligo is a long-term skin condition that causes pale, white patches on the skin due to a lack of melanin. This project aimed to increase awareness via TV broadcasts, schools visits and to provide psychological and social support to patients with vitiligo through training courses and different education programs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Over 200 public relations and communications professionals gathered at the St Pancras Renaissance hotel in central London to hear Doug Wills, Managing Editor of the London Evening Standard give a talk on the recent changes at the paper, its long term plans and insights into the future of the newspaper publishing industry.
The evening event hosted by PR Newswire and CorpComms Magazine brought together two great London icons - The London Evening Standard and the St Pancras Renaissance Hotel (formerly The Midland Grand) a magnificent Gothic building that was opened by Queen Victoria in 1873, left to ruin and now painstakingly restored to stand proudly as one of London’s most stunning architectural offerings.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/48900/
