Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
http://www.forthebetter.com.au When we
think about causes of inattention when driving we instantly think about
things like mobile phones and passengers. But we wanted to know if
different emotional states could be just as distracting, so we put 5
drivers to the test in the Attention Powered Car to see just how
distracting our emotions can be. We're back at the RAC Driving Centre
to delve into this issue of inattention on our roads and see the true
impact different emotional states really has on our attention levels
when driving. To see what we've learning about driver inattention, and
to get involved with making WA roads safer, go to
http://www.forthebetter.com.au
http://www.forthebetter.com.au There
are plenty of things in our cars these days that can be distracting,
but what are the worst? We took the Attention Powered Car on the
world's longest inattention road test and we discovered that on average
our drivers lost attention at least once every minute. The Attention
Powered Car then headed back to the RAC Driving Centre where further
tests were conducted to investigate initial findings from the road
trip. In this new webisode we explore some of the different in car
distractions and the impact they can have on a driver's attention
levels. From mobile usage to eating and drinking, see the surprising
results on what are the worst in car distractions from our experiments.
To see what we've learning about driver inattention, and to get
involved with making WA roads safer, go to
http://www.forthebetter.com.au
http://forthebetter.com.au/
We took the Attention Powered Car on the world's longest inattention road test and we discovered that on average our drivers lost attention at least once every minute.
The Attention Powered Car then headed back to the RAC Driving Centre where further tests were conducted to investigate initial findings from the road trip.
In this new webisode we explore the effects a passenger can have on a driver's attention levels and ways in which passengers might help drivers regain or keep attention behind the wheel.
To see what we've learning about driver inattention, and to get involved with making WA roads safer, go to http://forthebetter.com.au/
In an effort to learn more about driver
inattention, one of the biggest killers on WA roads, RAC created the
world's first Attention Powered Car -- a car that goes when you're
paying attention and slows when you're not. On the final
leg of our road trip, we visited Narrogin in the Wheatbelt, which is
also often dubbed by emergency services as the 'accident belt'. Here,
single vehicle crashes with young drivers behind the wheel are
particularly high, so we wanted to see if inattention was part of the
problem. Our first driver, Shawn, took the Attention
Powered Car and few mates around town. Not surprisingly, his mates
proved to be a distraction, as well as thinking about his girlfriend
and sadly, friends lost on the road. Next up was Speedway Driver Coby.
She performed well on the open road, but had plenty inattention moments
to match. Perhaps most telling though, was her insight into the minds
of many drivers who even after being made aware of their limitations,
aren't likely to change behaviour. Check out the video to
see the Attention Powered Car on the road and how our drivers
performed. Plus, follow the journey, watch all webisodes from our
journey and keep up-to-date with what we have planned next by visiting
forthebetter.com.au
It’s the time of year when the automotive universe turns its attention to the heart of the industry, as all roads lead to Detroit in January. The North American International Auto Show (NAIAS) encourages its global journalist audience to begin preparations to attend Press Preview, Jan. 11-12, 2016, at the completely transformed Cobo Center. Widely considered one of the most important automotive events on the planet, NAIAS is consistently the strategic choice of global automakers to launch their new products and automotive technology, and the 2016 show is no exception.
“The industry is truly firing on all cylinders, and that will be reflected at this year’s show,” said Paul Sabatini, 2016 NAIAS Chairman. “Attendees to the 2016 NAIAS will see the most global reveals of any auto show in North America, and will experience them amidst automaker exhibits that are either completely new or significantly enhanced for the upcoming show.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7699851-detroit-2016-naias/
The effect of a truly smoking pair of jeans is instantaneous – they’ll take you anywhere. And fast. Worn as daring as you like, with an attitude to match, they are the ground-breaking invention upon which fashion has revolved. Rocking and rolling with every vogue, season and trend, we celebrate our rebellious wardrobe leader.
Powerful denim underlies every jagged line that fashion’s edgy side follows and this autumn the Collection of nine Chic Outlet Shopping® Villages that orbit Europe’s most fashionable cities present ‘Destination Denim’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56604-chic-outlet-shopping-launch-of-destination-denim
With its roads and freeways as the foundation of driving adventures encompassing sunny surf-side beaches, rugged snow-covered mountains, starkly beautiful deserts and a wide variety of other destinations, Kia Motors America (KMA) chose Los Angeles for the North American debut of the all-new 2016 Sorento CUV.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7078359-2016-kia-sorento-north-america-debut-la-auto-show/
