Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
El tiempo corre y solo queda una semana para encontrar los regalos perfectos para celebrar esta temporada festiva. Mientras que puede parecer imposible encontrar todo lo que quiere, no tiene que sacrificar su sueño de encontrar el regalo ideal. Experto de Tendencias de Consumo y Estilo de Vida Jeannette Kaplun viene al rescate. Ella tiene ideas únicas de maneras fáciles para ahorrar dinero e ideas sobre regalos prácticos y útiles que puede comprar en el último momento.
El Día del Padre se acerca. Evitemos las corbatas y las colonias que sólo acumulan polvo el resto del año. Hagámosle un regalo a Papá que realmente apreciará y utilizará. The Home Depot ofrece una gran variedad de regalos para todos los gustos y presupuestos, que son prácticos y duraderos.
Para mas, va a http://multivu.prnewswire.com/mnr/homedepot/50319/
El tenista número uno del mundo de la ATP y embajador de PokerStars, Rafael Nadal, se dirigirá a Praga, República Checa, el 12 de diciembre para uno de sus últimos desafíos de 2013: un torneo de poker benéfico en vivo.
Rafa jugará contra los nombres más importantes del circuito del poker profesional internacional, junto con otras leyendas del deporte, que se anunciarán en las próximas semanas. El torneo formará parte del festival del European Poker Tour Praga, que se juega del 8 al 18 de diciembre. Será el primer torneo oficial en vivo que dispute Rafa desde que comenzó a jugar en junio de 2012.
Para mas, vaya a http://www.multivu.com/mnr/64150-rafa-nadal-prague-poker-tournament/es
Puerto Rico beach property for sale.
Rincon Puerto Rico, 1 acre (4100 sq meters), with 3 houses: a beachfront villa, an art gallery with an overhead apartment, and a small wooden cottage.
The main house has 4 bedrooms and is fully equipt. There are several decks, one is used for yoga retreats/studio. The art gallery features jewelry and art by local artist.
JetBlue, Spirit and Continental fly in Aguadilla airport, just 40 minutes away.
Beach house is currently used as a vacation rental and is rented year round.
Rincon PR is known for its beaches, surfing, diving, sailing and snorkeling. Rincon is one of the fastest growing towns on the island.
Villa Orleans is between 2 hotels, The Primavera Horned Dorset Hotel, and Rincon Beach Resort.
http://www.villaorleanspr.com
http://www.secretgardenartgallerypr.com
http://prnorway.com PR Norway publiserer dine pressemeldinger innen teknologi, helse og sosial, mote og klær, media, markedsføring og sosial media: besøk oss idag! http://prnorway.com
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
There was a festive feel to December’s Meet the Media, as public relations and communications professionals gathered at Wax Chandlers Hall in the heart of the City to hear Oliver Ralph, UK Companies Editor of the FT, give an insight into the structure, daily activities and relevant contacts at the FT globally. There was also invaluable advice on best practice in regards to your story reaching the paper and its electronic counterparts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53744-prnewswire
