Volvo Cars’ ongoing research into autonomous driving has confirmed what we all know - that the daily commute is taking the joy out of driving. It is during the commute and on long-haul motorway trips that people are most willing to delegate the act of driving to their car.
With this in mind Volvo has developed Concept 26, named to reflect the average daily commute to work of 26 minutes – time that could be spent doing something more meaningful than sitting in stop-go traffic. Volvo has set out to bring choice and freedom back to the driver; to enjoy the driving experience when they want to, or to delegate driving to the car when they want to do something else.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7694951-volvo-cars-unveils-concept-26/
Volvo Cars unveils the long-awaited Cross Country version of its successful V60 Sportswagon at the LA Motor Show next week. “We are delighted to add the third true Cross Country model to our product portfolio. The successful combination of dynamic styling and rugged capability place the V60 Cross Country in a class of its own,” said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762521-volvo-cross-country/
Volcanic Action host for Luxuria Music and Los Angeles native Domenic Priore has 20 years of experience in TV and film production. In college, he began his career by producing his own public access TV show, It's Happening!, a tribute to 1960's dance shows like Shindig! and Ready, Steady, Go!
Priore has worked as a writer and producer for Paramount Television, and has served as a source, fact checker, commentator, writer and/or director for several subsequent projects (including Rock 'n' Roll for PBS in 1995). Currently, he is developing a long-form documentary about Hollywood's famed Sunset Strip. Domenic is also an accomplished writer specializing in pop culture and music. He is the author of Beatsville (Outre Gallery Press), Smile: The Story of Brian Wilson's Lost Masterpiece (Sanctuary Publishing) and Riot on Sunset Strip: Rock 'n' Roll's Last Stand in Hollywood (Backbeat UK/Jawbone, June 2007).
He was the primary writer on the AMC documentaries Hollywood Rocks the Movies: The Early Years (hosted by Ringo Starr) and Hollywood Rocks the Movies: The 1970s (hosted by David Bowie). Courtesy of Domenic Priore on MOLI.com
In response to the devastation wrought by Typhoon Haiyan in the Philippines, the Ad Council joined the Administrator of the U.S. Agency for International Development (USAID), Dr. Rajiv Shah, and the Center for International Disaster Information (CIDI) to launch a series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit PhilippinesRelief.AdCouncil.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the typhoon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64502-ad-council-usaid-cidi-encourage-support-typhoon-relief-philippines
Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
What impact would an ice sheet have on a Swedish final repository for spent nuclear fuel? And how does a final repository affect the surroundings if the ground is constantly frozen? The answers to these questions can be found in Greenland.
The nuclear fuel repository has to function and be safe for very long periods of time. SKB’s safety analyses investigate what will happen to the repository during as long a period of time as one million years. That’s the equivalent of as much as eight ice age cycles. By examining existing ice sheets, like the one in Greenland, climatologists can learn enough to be able to model what could occur in the far future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58701-swedish-nuclear-fuel-waste-management-SKB
LG Mobile Phones sponsored the VH1 Save The Music Foundation’s Gala 2010 last night, to celebrate the power of music and to support the restoration of public school music programs. Held at the world-renown Cipriani Wall Street, LG joined forces with VH1 Save The Music to transform a night of spectacular entertainment into a fundraising success by donating an additional $50,000 to help raise a total of $100,000 for the VH1 Save The Music Foundation. Hosted by Glee star and Broadway veteran, Cheyenne Jackson, the evening featured tributes to music legend Julie Andrews, The ASCAP Foundation, long-time arts advocate John Legend and seven time Grammy Award winner John Mayer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/46951/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
The people of The United Methodist Church will join with partner organizations to distribute 30,000 long-lasting insecticide-treated bed nets in the Democratic Republic of Congo (DRC), where malaria is a leading cause of death.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/umcom/43496/
Deng Bin is one of China’s few practitioners of Jin Shan, or Kintsugi in Japanese. It’s the art of fixing broken pottery with lacquer resin dusted or mixed with powdered gold, silver, or platinum.
“The demand from a specific customer group is strong,” Says Deng. “They used to send the broken wares to Japan for repairing, which is rather time consuming and costly. So they were very happy when they found someone in China can do the job.”
People don’t want to throw away the broken wares for many reasons. They might feel attached to them after using them for a long time. Another reason could be that the wares carry some special meaning. Something perhaps passed down from the father or the grandmother. They become reminders of the older generation who’ve passed away.
“Chinese people usually dislike broken things which they regard as useless and of no value,” says Deng. “However when it has been properly restored, the once broken object is reborn and its life is prolonged. That is then considered an immense gift.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7706951-bon-cloud-jin-shan-pottery-repair/
