Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
The Clayton home building group has released a video showcasing the talented men and women who, along with other team members, build thousands of manufactured and modular homes every year for families across the U.S.
The video showcases stories from some of the real people behind the Clayton Built™ brand who work hard every day to help others realize the dream of homeownership. Nearly 9,000 workers across the U.S. build Clayton’s multitude of housing floorplans, giving homebuyers the freedom to choose or customize a home that fits their unique lifestyle needs.
“Our team members are our greatest asset, and we are proud to have them represent the Clayton family,” Clayton home building group President, Keith Holdbrooks said. “Some of them have even been building Clayton homes for decades. Generations of craftsmen mean that our customers are getting outstanding quality in their homes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716452-clayton-built-brand-craftsmen/
Clayton, a Berkshire Hathaway company and one of the leading builders of prefabricated and site built homes, has recently introduced a line of affordable farmhouse-style prefabricated homes that are now available.
The farmhouse series of homes is an excellent example of Clayton's mission to provide individuals and families reasonably-priced housing options without sacrificing quality or style. The company currently offers several farmhouse-inspired floor plans which vary in starting price, including:
To view the multimedia release go to:
https://www.multivu.com/players/English/8246157-clayton-farmhouse-style-prefabricated-homes/
Clayton Homes is announcing that its homebuilding facility in Rutledge, Tenn., has received ISO 14001 Certification, making the company the first homebuilder among the members of the Manufactured Housing Institute to receive this achievement in the United States.*
The ISO 14001 certification is awarded to buliding facilities that have instituted international measures designed to reduce the cost of waste management and save energy consumption. The implementation of the ISO standard at the Clayton Rutledge facility will result in reduced waste, lowered consumption of energy and the promotion of the recycling of building materials, which endorses environmentally friendly operating procedures. Clayton Homes is leading the American homebuilding industry by example, putting the well being of its team members and the environment first. The continued cost savings of these green practices are one of the reasons why Clayton Homes is able to provide homeowners with affordable, smart homes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448251-clayton-homes-iso-certification/
Clayton, one of the largest home builders in America, is focused on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company’s current customer base.
As a demographic, millennials also share different obstacles to obtaining homeownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for homeownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/
Clayton, one of America’s largest homebuilders, will celebrate its 60th anniversary at this year’s annual Berkshire Hathaway shareholders meeting in Omaha, where it will highlight the company’s history and impressive growth, as well as feature The Patriot home on display.
Clayton has grown to become a large homebuilder in the U.S manufactured housing industry, providing families with affordable, quality homes since Jim Clayton sold his first home in 1956. Over the last 60 years, the company has remained true to its core values, including “taking care of the communities we live in.”
Clayton is aiding Hope for the Warriors®, a nonprofit organization that provides services for wounded war veterans and their families. For every Patriot home sold, the company is donating $100 to Hope For The Warriors®. Through this donation program, the company has given tens of thousands of dollars to Hope for the Warriors®, and that number continues to grow.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716453-clayton-60th-anniversary/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today unveiled a stunning Balance model that was built for Tim and Karen Wright. Tim, a grandson of Frank Lloyd Wright, is a documentary filmmaker, writer, and teacher. Karen is a management consultant in the real estate field and a board member of Taliesin Preservation, Inc. The Wrights built their Balance, whose features include a 16’ high ceiling, abundant windows and a full wall of sliding glass doors, on one hundred and twelve acres of land in southwestern Wisconsin near Taliesin East, site of Frank Lloyd Wright’s estate and a currently operational school of architecture.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64405-blu-homes-balance-near-frank-lloyd-wright-taliesin-east
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced an elegant new home model. The spacious and luxurious 2014 Element offers architect-designed styling featuring sweeping, high ceilings, and a glorious indoor/outdoor living style sparked by walls of windows and glass doors.
The Element also boasts well designed storage space, a spacious open floor plan with seamlessly connected living, dining and kitchen spaces and a cook’s kitchen highlighted by generous counter space, luxury appliance upgrade options, and beautiful use of natural light.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/70432511-blu-homes-releases-updated-element-design
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
Blu® Homes, Inc. (“Blu”), the leading builder of premium prefab homes, today announced the launch of its first rewards program. Find more information at www.bluhomes.com/rewards.
The rewards program, which launches November 26th, is open to anyone who loves the premium quality, award-winning design and superior convenience that Blu Homes offers. By sharing the rewards program through email and favorite social networks, participants can earn rewards as their friends move through the homebuying process. Rewards program participants can earn over $4,000 per referral and can redeem their rewards for Visa gift cards, Whole Foods Gift Cards, and Blu Homes Purchase Credit. Blu Homes will also be launching an exclusive realtor rewards program in early 2014.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53072-blu-homes-introduces-first-customer-rewards-program
