For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
WhatToExpect.com, the digital home for the world’s best-known pregnancy and parenting brand, announced today the winners of their inaugural awards honoring the best products to add to baby registries. The What To Expect Awards – the first crowd-sourced baby registry – help simplify an often overwhelming experience, as new parents prepare to spend thousands of dollars on products they may have very little experience in choosing. The What To Expect Awards were created to provide parents with help when building their dream baby registries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60685-everyday-health-what-to-expect-award-winners-best-in-baby-registry
Portal Masters everywhere will once again face the evil Portal Master Kaos in a brand new adventure in Skylanders Giants, which is poised to prove that bigger really is better when the game hits store shelves in North America on October 21, 2012 for Nintendo’s Wii™ system, Nintendo 3DS™, the Xbox 360™ game and entertainment system, and the PlayStation®3 computer entertainment system.
The game features 16 new characters, led by eight Giant Skylanders, who are twice the size of their comrades. The Giants each have exciting new powers and abilities to match their size. Joining the Giants are eight new Skylanders, who also feature never-before-seen powers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58555-activision-skylanders-giants
Starting January 20, Bear Naked® granola will inspire snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on Facebook, Twitter and Instagram, inviting fans to share their epic experiences in hopes of landing some fresh swag.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65132-us-athletes-bear-naked-granola-challenge-fans-one-up-it
UBM Tech announces the new community-driven Dark Reading (darkreading.com), the cyber security industry’s top destination for news and insight. The redesigned site gives cyber security professionals an editorially-supported environment to connect with peers through moderated discussions, blogs and social media, giving the community equal share of voice with reporters and experts. Complementing the brand’s award-winning editorial is perspective from more than 100 community contributors, including the information security industry’s top researchers, subject matter experts, and engineers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7149751-umb-tech-unveils-new-dark-reading-cyber-security-site-news
Doing your taxes doesn’t have to be taxing. Do your federal taxes with IRS Free File: Brand–name software plus secure e-filing—all for free!
Available 24/7 on IRS.gov/freefile, everyone can use Free File whenever it’s convenient for them. People who make $60,000 or less – that’s 70 percent of all taxpayers—can use brand–name software to file their taxes for free!
Free File is made available through a public–private partnership between the IRS and the Free File Alliance, a consortium of approximately 14 tax preparation software providers. Each provider sets its own eligibility rules but anyone earning $60,000 or less can find a software program.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7399651-irs-free-file/
Clayton, one of the leading builders of prefabricated and site built homes, has partnered with Family Promise, a leading national nonprofit addressing the family homelessness crisis in America, to present a New Braunfels family with a brand-new prefabricated home.
The owners of a mobile roadside assistance company, Mona Lisa and Oscar De Paz of New Braunfels tried to live their dream of owning a business and providing for their family of five, but when receiving payments from clients proved to be a challenge, they suddenly found themselves without a place to live. With nowhere to turn, the family slept in their car or at a storage facility with their belongings. The storage facility manager suggested they contact Family Promise of Greater New Braunfels. In three months, the family successfully completed the program’s requirements, secured steady employment and housing and achieved sustainable independence.
To view the multimedia release go to:
https://www.multivu.com/players/English/8335051-clayton-homes-family-promise-homelessness/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
