https://books.google.com/books/about?id=uVbjDwAAQBAJ&redir_esc=y
https://www.smashwords.com/books/view/1023851
Blockchain in Digital Marketing A New Paradigm of Trust
A book by Maria Johnsen
“It’s the relentless attention to the “small beginnings” that will make all the difference.” Wesley Berry’s fresh flower business started in a small florist shop in Detroit some forty years ago, but he quickly propelled it to a $60 million-dollar international company with 30 franchises in five states and a customer base reaching 130 countries around the world. In his new bestselling book, Big Things Have Small Beginnings, Wes Berry inspires, empowers and equips the reader with the tools that they need to succeed in whatever they aspire, in both business and in life. For anyone planning to start a business, is deeply enmeshed in one, or is just wanting to kick-start their life, this is the guide to get it done. Available at: Amazon, Barnes & Noble and Goodreads or the author’s website: http://www.WesleyBerry.co For a review copy or to interview the author, contact Scott Lorenz of Westwind Book Marketing scottlorenz@westwindcos.com Non-Fiction/Self Help/Business
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
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The 2011 China (International) Urban Development Co-operation and Tourism Destination Brand Marketing Summit was held in Sanya, Hainan province from the 19th to the 22nd of November 2011. This is the first major annual meeting bringing together advertisers in the travel field from both within and outside of China. The event was jointly hosted by the China Association of National Advertisers – Tourism Advertisers Branch, the Hainan Tourism Development Commission and the municipal government of Sanya. Attendees included Gu Xiulian, vice chairman of the standing committee of 10th National People’s Congress of China; Zheng Silin, vice chairman of the Foreign Affairs Committee of the National People’s Congress; as well as representatives from the China National Tourism Administration and from renowned world travel destinations including the Seychelles, Turkey and Mexico. Cui Feng, deputy director of co-organizer Lushan Scenic and Historic Interest Administration Bureau and general manager of Lushan Tourism Development was also in attendance. Mt. Lushan was named at the event as one of the award-winning scenic spots.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53430-china-urban-development-co-operation-tourism-brand-marketing-summit
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Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46044/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
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