Today, Genworth Financial, Inc (NYSE:GNW) announced the launch of its new website www.longtermcareinsurance.org, designed to help fill the information gap for consumers about the reality of long term care and the importance of planning for the future. The website, named the National Advisory Center for Long Term Care Information (NACLTCI), sponsored by Genworth, is focused on providing clear, concise and unbiased information to consumers faced with making decisions related to long term care.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7206251-genworth-launches-national-advisory-center-for-long-term-care-information-website/
Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
littleBits, the award-winning company that empowers kids to be inventors, today announced the launch of its Droid Inventor Kit, which enables kids to create their own Droid. An integral part of the global launch of Disney and Lucasfilm's Force Friday II, the Droid Inventor Kit brings Droids to life, inspiring imagination and invention for kids around the world. Kids can easily create and power up their own mechanical companion using littleBits electronic Bits--along with the free Droid Inventor app--to send their creation on more than 17 special Star Wars missions, complete with authentic Droid sounds from the Star Wars films. As they unlock new capabilities and level up their Droid Inventor skills, kids can also learn how to create their own custom R2 Units and experiences, combining play with real hands-on learning.
“Today we are continuing a global inventor movement that empowers young people to participate in a story that inspires them to be creators, not just consumers of technology,” said Ayah Bdeir, founder & CEO of littleBits. “We’ve created a gender-inclusive product that celebrates kids’ own self-expression and ingenuity, while showcasing the same characteristics of imagination, grit and invention that are embodied in the Star Wars franchise.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170651-littlebits-droid-inventor-kit-star-wars-kids-toys-stem/
McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners, announces the launch of NECTRESSE™ Natural No Calorie Sweetener (pronounced Neck-TRESS). It is the only 100 percent natural, zero calorie per serving sweetener made from the goodness of real fruit – monk fruit extract – available at stores nationwide.
The new sweetener derives its natural sweetness from the monk fruit, a small green melon that has been cultivated in Asia for hundreds of years. Found on lush vines in remote mountain regions, monk fruit is traditionally grown in small family orchards. Today, McNeil Nutritionals, LLC, has combined naturally sweet monk fruit extract with the perfect blend of other natural sweeteners to bring consumers the rich sweet taste of sugar without all the calories.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57256-nectresse-natural-no-calorie-sweetener-real-fruit-lisa-ling
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
In conjunction with the launch of its new super-capacity Door-in-Door™ French-door refrigerator, LG Electronics USA announced consumer survey results that show Americans have a short list of “go-to” foods and beverages that are consistently used on a daily basis. Catering to consumers’ “on-the-go” lifestyle, LG’s convenient Door-in-Door™ feature consists of a compartment within one of the refrigerator doors allowing consumers easier access to everyday foods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56408-lg-electronics-introduces-innovative-door-in-door-french-door-refrigerator
LG Mobile and Sprint (NYSE: S) teamed up last night with actress Ali Landry (“Bella,” “ABC’s Superstars”)to celebrate the debut of the new LG Viper 4G LTE Android smartphone at Home Studios, located in the historic Flatiron/Union Square neighborhoods of New York City. Event goers experienced how technology can be used to bring families together with the introduction of tools like the “Life’s Good Fairytales” app, a customizable storyboard that allows parents and children to bond over the creation and sharing of unique fairytales via their LG smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55525-lg-mobile-sprint-ali-landry-lg-viper-4g-lte-android-smartphone-launch
Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51458-lg-electronics-facebook-contest-french-door-refrigerator
LG Electronics USA today celebrates the launch of the highly anticipated LG TWIN Wash™ laundry pair with SideKick™ pedestal washer with an all-day, Broadway-inspired event in the heart of New York’s Theater District.
Aptly titled “LG TWIN Wash presents: Divide & Conquer on Broadway,” the launch event features six performances from 9 a.m. until 5 p.m. taking place in Father Duffy Square and stars LG’s newest laundry innovation – with the help of world-class puppeteers, performers and an award-winning choreographer. The new LG laundry pair designed to make laundry a breeze will be available nationwide Dec. 20.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671151-lg-electronics-twin-wash-launch/
Celebrity technology and design expert Janna Robinson and ESPN’s Stuart Scott teamed up with LG to launch the “Sport of Techorating,” a head-to-head championship competition between two dad bloggers. Robinson coached Michael Sheehan of Hightechdad.com as he squared off against Jim Lin of Busydadblog.com in a techorating battle, with Scott providing color commentary on the home design battle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55186-lg-electronics-sport-of-techorating-home-design-blogger-battle
To celebrate the launch of LG Optimus G Pro smartphone, LG Electronics and indie rock heavyweights Atlas Genius shared an intimate evening with music and tech tastemakers.
Winners of the “Share the Genius Sweepstakes” social media contest joined fans, notable media influencers and smartphone enthusiasts at the Metropolitan Pavilion in Chelsea to enjoy a private performance by Atlas Genius. Concertgoers were offered the chance to be among the first to experience LG Optimus G Pro, the powerful, new smartphone available exclusively through AT&T*, and test out its crisp, bright 1080p Full HD IPS display as well as its immersive on-device sharing capabilities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61391-lg-electronics-lg-optimus-g-pro-att-smartphone-atlas-genius-concert
LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53375-lg-nitro-hd-launch-event
