As the rate of teen prescription drug abuse continues to rise in the United States, the National Association of School Nurses (NASN) and Janssen Pharmaceuticals, Inc., today joined with addiction expert Dr. Drew Pinsky,* to launch a new tool kit intended to help America’s schools educate teens and their parents about the risks and consequences of abusing prescription medication.
The Schools Get Smart, Schools Take Action Tool Kit is part of Smart Moves, Smart Choices, a national initiative of NASN and Janssen Pharmaceuticals, Inc., designed to inform parents, teens and educators about this growing problem of teen prescription drug abuse, and what they can do to combat it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/smartmovessmartchoices/51444/
Now available online and at retail stores nationwide, budding beat chemists, singing sensations and all of their friends will “Mix 2gether” to experience the best soundtrack in entertainment with DJ Hero® 2, Activision Publishing Inc. (Nasdaq: ATVI) today announced. Delivering an all-new, unparalleled music experience with 83 original, exclusive mixes featuring the hottest artists bringing their biggest chart-topping hits — including Eminem’s “Not Afraid,” Lady Gaga’s “Just Dance,” Rihanna’s “Rude Boy,” David Guetta feat. Kid Cudi with “Memories” and B.o.B feat. Bruno Mars with “Nothin’ On You” — DJ Hero 2 will transform ordinary living rooms into the hottest nightclubs. The follow-up to the award-winning, #1 new videogame IP of 2009, DJ Hero 2 provides the ultimate way for gamers to come together with a host of new multiplayer modes that pit DJ against DJ in unique Battle Mixes, invite vocalists into the spotlight with scoring based on pitch and range detection and bring the party to life with jump-in/jump-out Party Play gameplay.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/activision/46640/
Casio America, Inc. re-entered the professional synthesizer market this year with the launch of two products ideal for performing and recording artists – the XW-P1 Performance Synthesizer and the XW-G1 Groove Synthesizer. Based on the successful introduction of the XW series, Casio has teamed up with aNYthing, a streetwear/lifestyle brand located in New York City, to create a limited edition XW-P1 synthesizer. Designed in a signature gold hue, only 200 XW-P1GD units will be available at Guitar Center and Musician’s Friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57776-casio-anything-xw-p1-performance-synthesizer-and-xw-g1-groove-synthesizer
Based on its recent analysis of the Secure Socket Layer (SSL) certificate market, Frost & Sullivan recognizes DigiCert, Inc. with the 2011 North American Frost & Sullivan Award for Customer Value Enhancement. With best-in-class product solutions, competitive pricing and award-winning customer support, DigiCert provides excellent customer value in the market. DigiCert’s Wildcard certificate, for example, is unlike any other in the market, with the ability to secure any subdomain to which the certificate was issued, saving network administrators time and money.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54323
Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimerpharma/50177/
Since 1941, Dickey’s Barbecue Pit has served authentic, slow-smoked Texas-style barbecue across the nation. Many things have changed at Dickey’s over the past 77 years, but one thing has stayed the same, Dickey’s Legit. Texas. Barbecue.™
“At Dickey’s Barbecue Pit, we handcraft our meals to ensure we are offering our guests the highest quality product," says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue Restaurant’s, Inc. “Legit. Texas. Barbecue.™ encompasses the dedication each Dickey’s owner across the world has to crafting delicious, Texas-style barbecue.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7992457-dickeys-legit-texas-barbecue/
Dickey’s Barbecue Restaurants, Inc. continues to innovate and redefine the barbecue experience with the opening of a completely redesigned concept store in Dallas, and plans to roll out nationwide with all future locations. The model features a modern, rustic technology-driven experience while offering the same authentic, slow-smoked barbecue that Dickey’s Barbecue Pit has been known for over the last 74 years.
From the design and décor to square footage and improved efficiencies, the location based in Dallas at 2525 Wycliff Ave. Ste. 130 is now open. Many existing Dickey’s Barbecue Pit locations will also be retrofitted with aspects of the new model. The redesign features a holistic sensory experience, from décor made largely of sustainably-sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey’s history on the walls paired with a specially curated Texas singer/songwriter playlist heard from a Bose surround sound speaker system. The new design showcases an open kitchen floor plan so that guests have full visibility into where and how their high quality meals are smoked on-site. A custom glass butcher case displays fresh meats behind the cashier while the pit sits directly behind the block, where Dickey’s seven featured meats are pit-smoked low and slow daily on-site, in a real hickory wood pit, unlike much of the competition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7434752-dickeys-barbecue-pit-redesigned/
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors -- original, barbecue and jalapeno cheddar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434751-dickey-s-barbecue-boots-and-badges/
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7103951-dickey-s-barbecue-restaurants-multimedia-brand-advertising-campaign-we-speak-barbecue/
New findings from an oral health study conducted earlier this year by United Concordia Dental and Highmark Inc. show pharmacy costs can average $1,477 lower per year for diabetics who have gum disease and receive at least seven treatments or visits to treat the disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58161-highmark-united-concordia-dental-gum-disease-pharmacy-costs-diabetes
DEWALT, a leading manufacturer of industrial power tools, hand tools, storage solutions, and accessories, today announced a partnership with The Statue of Liberty-Ellis Island Foundation, Inc. to support the construction of the Statue of Liberty Museum. The museum, which is scheduled to be completed in 2019, will allow millions more visitors to enjoy the Statue of Liberty experience and be inspired by her history and message of freedom and opportunity.
To view the multimedia release go to:
https://www.multivu.com/players/English/8263954-dewalt-statue-of-liberty-museum-liberty-island/
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