The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
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Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.”
The Internet Taste Test, a unique experience on www.facebook.com/pepsinext, invites cola lovers to opt in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities’ “online personas” trying Pepsi NEXT, using relevant information from their profiles, such as recent “experiences” and “likes.”
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Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
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In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
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A new green development master planned by Pelli Clarke Pelli Architects has received city approvals in Wuxi, China. The firm recently presented city officials the plan for Jingui Li, a mixed-use neighborhood being developed by SPG Land. Construction for the project, which will comprise 770,000 square meters, may begin as soon as 2011.
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Whether gearing up for spring cleaning, new landscaping projects or home improvement tasks, industry leader Pella Corporation encourages families to add “window safety review” to their springtime to-do lists. Simple actions now can help protect the safety of loved ones all year.
April 3 - 9 is National Window Safety Week — an annual reminder to parents and caregivers about how to help prevent accidental window falls or injuries and how to use windows for potential emergency escapes. Pella Corporation teams up with the National Safety Council (NSC) to promote year-round window safety tips.
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The Art of the Olympians began as a dream of Olympic gold medalist Al Oerter. He spent the last two years of his life organizing Art of the Olympians by collecting artwork in various mediums from Olympic athletes, lobbied for a permanent location in Fort Myers and worked in partnership with the United States Olympic Committee (USOC), which ultimately lead to an agreement for the Art of the Olympians to display the U.S. Olympic rings at the facility.
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The American actor has conquered Hollywood with “The Fast and the Furious” films, and has proven his love for acting and action in films including Clint Eastwood’s “Flags of Our Fathers,” “Eight Below,” “Joy Ride” and “Takers.” He is reprising his role opposite Vin Diesel in “Fast Five”.
Having studied marine biology, Paul is known for his passion for the ocean, ocean conservation, diving and surfing.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49811-Paul-Walker-for-Davidoff-Cool-Water-Cologne/
Qualcomm Incorporated (NASDAQ: QCOM), a leading developer and innovator of advanced wireless technologies, products and services, today announced that it will showcase some of the latest innovations and ideas that are enabling access, control and interaction with the digital world during the GSMA Mobile World Congress 2011 (Booth 8B53, Hall 8), Feb. 14-17 in Barcelona. The Company’s demonstrations will feature next-generation mobile technologies and services designed to drive today’s and the future’s most advanced mobile devices and experiences. Highlights of the exhibit include LTE Advanced, HSPA+ Advanced, augmented reality, devices based on the Snapdragon™ mobile computing platform, WiPower™ and the Internet of Everything Module (IEM) design for enabling the “Internet of Everything.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/qualcomm/48665/
This Labor Day weekend Americans will have a compelling and easy way to pay tribute to the sacrifices of military veterans and their families, through the Fifth Annual Patriot Golf Day, the largest annual grassroots golf event in the country. The idea behind the effort is simple, during Labor Day weekend (September 2-5), golfers across the country are encouraged to add $1 or more to their greens fees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51078-patriot-golf-day-annual-veterans-fundraiser
During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
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