LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/43683/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50439/
LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history last night at the world’s first 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D. At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by LG and Jane’s Addiction received a rare opportunity to be the first to experience LG Thrill 4G™ and capture live, 3D footage of the exclusive Jane’s Addiction performance. Equipped with a stunning 360° stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action. This unique concert experience was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51238/
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51818-lexus-ad-campaign-engineering-amazing-light
