Until recently, a one-size-fits-all approach for firefighter respiratory protection might have been considered the norm. However, no two fire stations are alike, and each has differing needs, preferences and expectations of their protective equipment. This understanding served as the key driver behind the development of a new and innovative self-contained breathing apparatus (SCBA) platform – called the M1 SCBA – that was unveiled today at the 125th French Firefighters Congress by MSA Safety Incorporated (NYSE: MSA), a global leader in firefighter safety.
To view the multimedia release go to:
https://www.multivu.com/players/English/8404751-msa-m1-scba-firefighter-breathing-apparatus/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
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Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
From 14-17 September, Furniture China 2011 (www.furnitureinchina.com/expo) will take place at Shanghai New International Expo Centre and will showcase a gathering of world furniture industry experts. The exhibition will host 2,000 exhibitors, both domestic and overseas, which when compared with last year is a 10% and 15% increase respectively. Approximately 80,000 professionals from home and abroad are estimated to visit this great ‘annual party’ for the world’s furniture industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sinoexpo/50705/
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Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
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