Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces a massive leap in the field of breakfast superiority with the hiring of actor/comedian Rob Riggle as the Holiday Inn Express® brand’s very first Creative Director and Breakfast Excellence Honcho. In this newly created and very important role, Riggle will be responsible for delivering comedic genius and driving Express Start™ breakfast enthusiasm for the brand through a variety of unique programs and content rolling out over the summer and fall of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7568451-hiexpress-rob-riggle-pancake-machine/
Get ready to splash, slide and surf. The Best Water Park in the Nation…Just Got Bigger! Six Flags Great America unveils Riptide Bay at Hurricane Harbor, a massive 4-acre water park expansion. With the new addition, Hurricane Harbor will boast 20 acres and offer more slides and attractions than any other water park in the state.
Riptide Bay features four new daring slides with first-of-its-kind Skybox drops. Bombs away as the floor drops out from beneath you and you free-fall five stories into Dive Bomber’s loop or speed down Mega Wedgie’s 80 degree plunge. Race your friends and family on twin versions. New Riptide Bay features also include the only place to surf on Lake Michigan with Surf Rider, a 5-foot-wave surfing simulator, and Monsoon Lagoon, a 14,000 square foot activity pool complete with waterfalls and interactive spray elements. Families can splash through 400 feet of enclosed tubes in Wipeout, a double-funnel raft slide, or relax in new luxury cabanas, a gift shop and tiki snack bar.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50364/
In a global event, held in Tokyo, London & New York, Ricoh Company, Ltd., a worldwide leader in digital office equipment and advanced document management solutions and services, today announced an investment designed to aggressively accelerate its shift to a services business model as a key growth strategy, building upon its core foundation of industry-leading hardware and software technologies and document and IT-related services. To advance this shift, Ricoh plans to invest $300 million USD over three years in its global Managed Document Services (MDS) infrastructure, underscoring the company’s commitment to its continued partnership with its customers, helping them to grow their bottom line through effective document management, improved workflow and increased productivity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ricoh-americas/48193/
Elephant seals equipped with antennas on their heads to map the oceans; satellites being used to target mosquitoes; an SMS system preventing the sale of counterfeit medicines in Ghana; smartphones that can predict you’re going to get depressed; credit cards that know two years before you do that you’re headed toward divorce; pills that transmit information directly from your body to your physician.
These and other stories are being told through “The Human Face of Big Data,” the latest groundbreaking, globally crowdsourced initiative from Rick Smolan, the creator of the “Day in the Life” series. The project, made possible through primary sponsorship from EMC® (NYSE:EMC), is based on the premise that the real-time visualization of data collected by satellites, and by billions of sensors, RFID tags, and GPS-enabled cameras and smartphones around the world, is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never have imagined in their wildest dreams.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58095-rick-smolan-human-face-of-big-data-project-globally-crowdsourced
