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On July 13, after 11 days, 17 hours and 22 minutes of non-stop driving, renowned adventurer and off-road driver Rainer Zietlow and his team set a new world record certified by Tüv Nord Mobility for driving the length of the Pan-American Highway as they crossed the road’s end in Deadhorse, Alaska. The TDI-Panamericana Endurance Challenge team covered 14 countries and nearly 16,000 miles in a 2011 Volkswagen Touareg TDI® Clean Diesel SUV. Their journey to commemorate the 75th Anniversary of the Pan-American Highway’s establishment breaks the previous record by more than three days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40223/
Remember the old refrain, �All work and no play makes Jack a dull boy?� Who wants to be dull? Coca-Cola, the National Park Foundation and renowned medical/diet expert Dr. Ian Smith want you to add a little fun into your life by making playdates in the parks for you and your family this summer. The �America Is Your Park� campaign launches today to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola�s Live Positively initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/coca-cola/45291/
Rescue pets can reach their full potential if just given the opportunity. Four rescue pets have been selected as finalists in the “Tales of Greatness” Purina® Pro Plan® 2012 Rally to Rescue® Story Contest, proving that even in the face of challenging beginnings all pets can make a positive difference. Purina® Pro Plan® is now inviting pet lovers to share in the celebration of these remarkable stories of achievement by voting in the nationwide contest.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58333-purina-pro-plan-rally-to-rescue-tales-of-greatness-pet-story-contest
Modern technology is an amazing thing. We’ve been able to land a probe on Mars. We can clone animals. We have self-driving cars. There have been significant technological advancements in the past decade, but many people see workplace technology lagging behind.
Vonage’s new marketing campaign, “It’s About Time,” illustrates how Vonage is bridging this gap by providing modern, adaptive and intuitive communications solutions that enable businesses to communicate faster, better and smarter. To bring the campaign message to life, Vonage (NYSE: VG) executed a technology takeover at an office building in Atlanta.
To view the multimedia release go to:
http://www.multivu.com/players/English/7872651-vonage-business-tech-takeover/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Volvo Car Group is now starting production of the first engine variants in the new, high-efficiency four-cylinder engine family. The development and production take place in-house at Volvo Car Group and form a vital part of the company’s strategy for independence.
The strategy of four-cylinder petrol and diesel engines and driveline electrification is the path that Volvo Cars has chosen for the future. With total control over the development and production of engines and drivelines and by reducing the number of engine variants, the result is increased flexibility and greater ability to influence quality.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60659-volvo-produces-new-engine-family
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s new Scalable Product Architecture (SPA).
The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum towards the aim that by 2020, no one should be killed or seriously injured in a new Volvo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64160-volvo-car-crash-free-future