El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
http://www.youtube.com/watch?v=KPPsX4NwoS8[EXTRACT]
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Bud Feldkamp and Malcolm Smith protest mini bike ban. Malcolm Smith sold 2 KTM 65's and a Can Am Child's Quad in defiance of the Ban on Mini Bikes and Quads designed for children under 12 years of age effective February 10, 2009. Troy Lee, Jeff Ward and Bud Feldkamp purchased the vehicles in protest of the Consumer Product Safety Commission's position. Interviews with concerned Parents and Kids.
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway
“A TENSE AND RIVETING PIECE OF ACTION CINEMA… IMPRESSIVE FIGHT SEQUENCES… BONE-CRUSHING VIOLENCE.” – TWITCH.
Winner of eight honours at the prestigious Hong Kong Film Awards ceremony, including Best Film, Best Director, Best Supporting Actor, Best Action Choreography, Best Cinematography, Best Art Direction, Best Costume and Make-up Design and Best Original Film Score, and the winner of the Best Actor (Wang Xueqi) and Best Supporting Actor (Nicholas Tse) prizes at this year’s Asian Film Awards, the epic, period action movie Bodyguards And Assassins is a dramatic fictionalized retelling of the suspenseful events of 1906 that eventually led to the 1911 Xinhai Revolution and the founding of the Republic of China.
Directed by Teddy Chan (The Accidental Spy) and featuring an impressive cast of Hong Kong and China’s biggest stars, including Donnie Yen (Ip Man; Kill Zone), Leon Lai (An Empress And The Warriors; Seven Swords), Xueqi Wang (Forever Enthralled; Warriors Of Heaven And Earth; The Red Suit), Tony Leung Ka Fai (Missing; The Myth), Nicholas Tse (Dragon Tiger Gate; New Police Story; The Medallion) and Simon Yam (Ip Man; Triangle), Bodyguards And Assassins is a sumptuously staged, action-packed blockbuster, full of political intrigue, tragedy and drama that will appeal as much to lovers of quality cinema as it will to martial arts aficionados.
On October 15th 1906, the man destined to become the Father of Modern China, Dr. Sun Yat-sen, is due to arrive in the British Colony of Hong Kong to discuss plans to overthrow the corrupt Qing Dynasty with a group of leading anti-Qing revolutionaries. Aware of Sun’s intentions, the Qing Court dispatches an elite army of assassins to the port where Sun is due to arrive, with orders to see to it that he never makes it to his appointment and does not leave the colony alive.
Receiving news of the proposed assassination, a newspaper editor and a local tycoon, both sympathetic supporters of the revolution, take it upon themselves to protect Dr. Sun at any cost. To help ensure his safety they recruit a motley band of fellow sympathisers, friends and acquaintances, all skilled in martial arts combat to act as Sun’s bodyguards. Additionally, they devise a risky plan to secretly replace the assassins’ target with a human decoy in an attempt to lead the killers away from their quarry.
As Sun arrives on the fateful day, the stage is set for a bloody confrontation in which a small group of selflessly courageous men and women will risk their lives fighting against hundreds of adversaries in a conflict that will determine the fate of millions.
Cleverly taking his time to establish his characters, their back-stories, motives and sub-plots in the deliberately paced first half of the film, director Chan expertly unleashes a barrage of non-stop, action set-pieces in a final hour that will leave viewers breathless.
Among the many standout sequences in a film that manages to be as emotionally involving and moving as it is exciting are a brilliantly directed sequence that echoes Brian De Palma’s homage (from “The Untouchables”) to Eisenstein’s famous Odessa Steps sequence from “Battleship Potemkin”, an extended free-running duel involving Donnie Yen and Cung Le, and a ‘man versus horse’ confrontation that is nothing short of jaw-dropping.
Bodyguards And Assassins will be released on DVD (£12.99) and Blu-ray (£19.99) by E1 Entertainment on 31st May 2010.
Blue Plate® Mayonnaise, one of the country’s oldest and most beloved condiment brands, is shaking up the mayonnaise aisle with the industry’s first mayonnaise made with Greek yogurt. Blue Plate Light Mayonnaise with Greek Yogurt (Blue Plate Light Greek) features creamy, tangy Greek yogurt for a full-flavored light mayonnaise with half the fat and calories of traditional mayonnaise, plus one gram of protein per serving. The new Blue Plate Light Greek is in stores now, available in a 30-ounce jar and a 12-ounce squeeze bottle.
This is the first major product innovation in real mayonnaise since the introduction of olive oil more than five years ago. Consumer research shows that Greek yogurt has come into its own as a food super trend, and U.S. consumption is expected to reach $4 billion by 2019. Blue Plate Light Greek features a flavor that is perfectly proportioned to pair with sandwiches, salads and more. The added protein is yet another nutritious benefit not found in any other mayonnaise.
To view the multimedia release go to:
http://www.multivu.com/players/English/7740951-blue-plate-greek-mayo/
BLACK+DECKER announces two new high-voltage, cordless stick vacuums – the 36V MAX* and 24V MAX* Lithium Stick Vacuums with ORA™ Technology. ORA, or Optimized Runtime & Airflow Technology, provides fade-free power and no loss of suction†. The 2-n-1 design allows each vac to function as an upright stick vacuum as well as a detachable hand vacuum, offering versatility and convenience for the homeowner.
With streamlined designs and the latest vacuum technology, the output of each new vac is maximized for serious power. The hand vac is the central component in each vacuum. It achieves 40 Air Watts max of power and incorporates a 12 Air-Cyclone System. These features capitalize on the power potential of the unit by helping to prevent material from clogging the unit and letting air flow freely through the cyclones, helping to maintain high performance throughout the cleaning task.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253252-black-and-decker-2-n-1-stick-vac/
