Chivas Regal, the world's original luxury Scotch whisky and Official Partner of the Festival de Cannes, has announced a new global brand partnership with the charity FilmAid International.
The official launch celebration of the partnership took place in Chivas House, on the Croisette in Cannes, on Friday 13th May and was attended by FilmAid Founder Caroline Baron, FilmAid President Iliane Ogilvie Thompson and long-time supporter of FilmAid and President of the Jury of this year's Festival de Cannes, Robert De Niro.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/chivas/48916/
Scotch is a drink embraced and enjoyed wherever, whenever. It is the world’s favorite whisky, and we bet you didn’t know that it’s the only drink that offers a diverse range of tastes, textures and flavours. Whether neat, on the rocks or in a cocktail, there is no right or wrong way to drink Scotch whisky. As long as you enjoy it (responsibly, of course!) that’s all that matters. It is also the ideal gift for men. If you are confused what to gift your man, don’t hesitate anymore and get him a bottle of Scotch Whisky! A gift which he will not only appreciate but also cherish.
Scotch whisky is found in the hands of arbiters of style around the world, and India is no different. On the occasion of World Whisky Day on 21st May, USL-Diageo, India’s leading premium drinks Company introduced Bangalore to its biggest global campaign ‘#LoveScotch’. Indulging the audience with their favorite Scotch whisky stories were Canadian Super Model and Global #LoveScotch Ambassador Coco Rocha, actors Randeep Hooda, Mandira Bedi, Dino Morea, alongside Businessman Rajiv Mehta and Whisky Connoisseur Magandeep Singh.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891051-stars-with-their-favorite-scotch-whisky/
The first bottle of whisky in the world to break the six figure price barrier was revealed today by The Dalmore distillery which has sold two bottles for £100,000...each.
The 64 year old Trinitas, named because there were three bottles produced, was acquired by a luxury whisky lover in the US and a renowned whisky investor in the UK.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/dalmore/46291/
Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters October 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry.
As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise and artistry has seen him pioneer the art of maturation and cask finishing which has been instrumental to the success of The Dalmore.
Building on the celebrations surrounding Richard’s 50th anniversary, the limited edition, The Dalmore 50 year old has been meticulously crafted in partnership with four other legendary luxury houses, to serve as a fitting tribute to each year of his illustrious career.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8016351-the-dalmore-50-single-malt-richard-paterson/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Whyte & Mackay has successfully recreated the century-old whisky buried under the Antarctic ice by famous explorer Ernest Shackleton.
The company’s master blender Richard Paterson spent a painstaking eight weeks marrying and blending a range of malts to get an exact replica of the 100-year-old Mackinlay’s liquid.
And according to one independent expert, he has got the copy exactly right.
Renowned whisky writer Dave Broom is the only other person in the world to taste both the original whisky and Whyte & Mackay’s new liquid.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/whytemackay/48896/
