Silk and fragrance have long been entwined in Japanese culture. In earlier days, silk garments were imbued with aromatic blends, which would fuse with the warmth of the skin to release a sensual and inviting scent. Both men and women took pleasure in this intimate tradition, and silk and fragrance were inseparable for the creation of a truly personal scent.
SENSAI’s first fragrance, SENSAI THE SILK, is a modern day interpretation of this traditional olfactory wisdom. Like the words to a poem or the lyrics to a song, when SENSAI THE SILK embraces the skin it manifests into a poetic scent to tell the tale of the woman’s beautiful life.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555051-sensai-awakens-the-scent-of-silk/
Popular outdoor retailer, Bass Pro Shops presents their third annual “Santa’s Wonderland—A Classic Christmas”—an event that has already become a family Christmas tradition. This year, the magic returns with Santa’s arrival, Saturday, November 6th at 5pm. Families can enjoy the wonder of Christmas inside every Bass Pro Shops store with “Santa’s Wonderland“—an over 3,500-square foot Christmas village chocked full of fun games, activities and crafts for the whole family –from November 6th through December 24th.
To view Mulmedia News Release, go to http://multivu.prnewswire.com/mnr/bassproshops/46580/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
RAYMOND WEIL – My Watch My Destiny. RAYMOND WEIL continues their tradition of sleek quality and elegance with ‘My Watch My Destiny’, a short film which shows the relationship between time and destiny.
In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.
RAYMOND WEIL strongly believes itself as more than just a watch but a reliable companion through their customer’s life. “My Watch My Destiny” is a reflection of the relationship between RAYMOND WEIL and its proud owner.
http://www.LasCasuelasNuevas.com Las Casuelas Nuevas Mexican Restaurant in Rancho Mirage The
tradition began in the 1900's in the culturally rich city of Mazatlan,
Mexico, where founder Florencio
The Radio City Christmas Spectacular is an enduring Christmas tradition which has dazzled and inspired for over 75 years and continues to create memories that last a lifetime! Nov 7th through Dec 30th at NYC's Radio City Music Hall!
The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family’s favorite recipes and the inspiration and stories behind them.
As an evolution of the beloved Pillsbury Bake-Off Contest, this year home cooks are asked to share how they use Pillsbury in a family favorite recipe and to also share the story behind their recipe. Do you have a twist on a recipe passed down from a relative? Is there a special family tradition that surrounds the recipe? Judges will consider both the recipe and the story behind the recipe in their judging. Contestants may submit their original recipe using Pillsbury® refrigerated dough along with the inspiration behind it for any of the following categories: Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart, and No-Fuss Desserts at BakeOff.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/
PBS’s NATIONAL MEMORIAL DAY CONCERT, the iconic event that has become a national tradition, will mark its 25th anniversary with a special tribute to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the inspiring night of remembrance will offer veterans from Afghanistan the grateful thanks of our nation, commemorate the 70th anniversary of World War II’s D-Day invasion on the beaches of Normandy, and look back at the stories of service and sacrifice featured throughout the years during the annual concert.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7124751-pbs-national-memorial-day-concert-marks-25-th-anniversary-in-capitol
Last night, MGM Resorts International celebrated the milestone grand opening of its newest live entertainment venue on the Las Vegas Strip – Park Theater at Monte Carlo Resort and Casino. The dazzling theater came to life with inaugural performances by legendary singer-songwriter Stevie Nicks and renowned rock group The Pretenders.
The evening began with an unforgettable performance by The Pretenders, wowing guests with rousing renditions of their most beloved songs including “I’ll Stand By You” and “Back On the Chain Gang.” Then, prior to taking the stage, Nicks was presented with an honorary key to the theater and commemorated the unveiling of the venue by autographing a backstage wall, starting a tradition for all Park Theater performers to come.
To view the multimedia release go to:
http://www.multivu.com/players/English/8006351-park-theater-at-monte-carlo-mgm-resorts/
Pop Star Karina Bradley and Rapper Papoose team up for a powerful combination on the hit track “Obituary 2010”. Obituary 2010 is off of Papoose’s “2nd Coming” mix tape and will be featured on Karina Bradley’s upcoming “Madam President” mix tape hosted by DJ Diamond Kuts. Papoose & Karina Bradley’s “Obituary 2010” Music video broke OVER 10.1 MILLION views in ONLY four days on World Star Hip Hop (www.worldstarhiphop.com).
Obituary 2010 is a tradition of Papoose. For the last couple of years Papoose has honored celebrities that have passed away.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/karinabradley/42208/
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
