Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
This Earth Month, MorningStar Farms, a leader in the veggie movement for over 40 years, is spotlighting how eating a diet with more plant-based foods is one of the easiest, most delicious “acts of green” we can do today for a better tomorrow. To spread awareness, MorningStar Farms teamed up with food expert and “Top Chef” host Padma Lakshmi to encourage people to take the Veg of Allegiance™. The pledge is simple –eat veggie protein instead of meat, for even just one meal a week, and share your pledge on Facebook, Twitter or Instagram using the hashtag #VegAllegiance.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7481251-morningstar-veg-of-allegiance/
E-Alternative Solutions (EAS), a sister company to Jacksonville-based Swisher International, today launched a national advertising campaign for the Cue™ Vapor System (Cue) (patent pending), a breakthrough alternative to smoking. Cue is vaping made simple, providing fulfilling satisfaction in a premium-performance, stylish device that any adult smoker can operate with just the click of a cartridge and the push of a button. The closed system enables consumers to sidestep the complicated, and sometimes messy, process of using typical vaping devices. Cue is available for purchase online with appropriate age verification by visiting www.cuevapor.com.
To view the multimedia release go to:
https://www.multivu.com/players/English/8038851-e-alternative-solutions-eas-cue-vapor-system/
UNICEF - Put It Right (http://bit.ly/do5things) is a 5 year initiative by UNICEF UK to inspire action to protect the rights of children everywhere. This film is a window into the world of children around the world who are missing out on these basic rights - the rights to learn, to clean water, to be healthy, to be looked after and just to be a child. The film shows their extraordinary resilience in tough times, but the question is simple -- Is this right?
Radiohead donated their track 'Videotape' to the film.
For the next six weeks, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This first week highlights floods. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking easy steps to prepare for floods and other disasters.
America’s PrepareAthon!℠ is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for floods and other emergencies.
According to the National Weather Service, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, exceeding $2.7 billion in damages.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/#release
Bob Evans Food Products introduces Breakfast Bakes, the simple goodness of breakfast in a hand-held hash brown, now available in the freezer section of your local grocery store. Retailing at $3.99 for four individually wrapped Breakfast Bakes, your family can enjoy a complete and satisfying breakfast that’s affordable and will give them the energy they need to tackle the day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56865-bob-evans-breakfast-bakes-hand-held-hash-brown-freezer-section
TruGreen, the nation’s largest professional lawn care service provider, today launched a new webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55114-trugreen-grow-curb-appeal-webisodes-jason-cameron-healthy-lawns-homeowners
TruGreen, the nation’s largest professional lawn care service provider and part of the ServiceMaster family of brands, today debuts episode two in its webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode two, Cameron demonstrates three tips for updating your home’s exterior magnetism this summer, while the home-selling season is in full swing. The instructional TV host expertly shares: how to create an attractive outdoor living space, how to achieve an inviting nighttime pathway, and how to deal with unsightly lawn discoloration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56365-trugreen-grow-curb-appeal-episode-two-jason-cameron-healthy-lawns
TruGreen, the nation’s largest professional lawn care service provider and a subsidiary of The ServiceMaster Company, today shares the fall episode of its webisode series, “Grow Curb Appeal,” providing simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode three, Cameron demonstrates three tips for updating your home’s exterior attraction this fall, the ideal season for corrective lawn and landscaping measures. The instructional TV host expertly shares: how to transform a rundown fence, how to conduct corrective pruning, and why to feed lawns and landscapes now for healthy spring growth.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57758-trugreen-grow-curb-appeal-fall-webisode-series-jason-cameron
Grab your fork and dig in to True Food: 8 Simple Steps to a Healthier You, a practical guide to natural, healthy food preparation and enjoyment. Each step offers creative ideas, research, and recipes to make Earth-friendly choices that benefit you, your family, and the planet.
I love to share my strategies with others because it has dramatically improved my quality of life. In this video, you'll learn about intermittent fasting, eating protein for breakfast, balancing gut bacteria, and more!
