Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
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Maggiano’s Little Italy® is a go-to, Guest favorite for special occasions ranging from birthdays and anniversaries to weddings and graduations. In 2016, the restaurant was host to more than 535,000 celebrations. Today, Maggiano’s will add another reason for Guests to celebrate weekly: Brunch. The restaurant, known for its made-from-scratch Italian-American cuisine, will introduce 12 new menu items created from a labor of love by its culinary trained chefs.
“Brunch is not just a meal. It’s a celebration. And, that’s what we specialize in – creating memorable events in our dining and banquet rooms,” said Steve Provost, president of Maggiano’s Little Italy. “It is a natural next step for Maggiano’s chefs to introduce our authentic and indulgent culinary twist on this beloved weekly celebration.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012051-maggianos-little-italy-brunch-new-menu-maggbrunch/
Watch the latest videos how Akshaya Patra Foundation in vadodara prepares mid day meal for school children. Currently Akshaya Patra Foundation provides food for education(mid day meal) to 1.3 million children across 19 locations and 9 indian states. Currently Akshaya Patra Foundation in vadodara feeds 113,593 school children in 616 schools every day.
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Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/48342/
New research debuted at the American Diabetes Association’s 72nd Annual Scientific Session suggests eating raisins three times a day may significantly lower postprandial (post-meal) glucose levels when compared to common alternative snacks of equal caloric value. The study was conducted at the Louisville Metabolic and Atherosclerosis Center (L-MARC) by lead researcher, Harold Bays, MD, medical director and president of L-MARC.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56845-california-raisin-marketing-board-raisins-reduce-post-meal-blood-sugar
Calphalon, a leader in premium cookware, announces the launch of its latest innovation, Calphalon Premier™ Space Saving Nonstick and Stainless Steel Cookware, which stacks securely to save 30% more space* in the kitchen. With a unique handle design and flat glass covers, the pots, pans and lids can stack and nest in any order**, allowing both professional and home cooks to save valuable cabinet space. Both nonstick and stainless steel lines deliver exceptional cooking results, while providing consumers with a breakthrough solution that keeps their kitchen organized.
“Through our research, we found that the average size of the American home is shrinking, and that many consumers have limited space in their kitchen to store cookware,***” said Tim Anderson, Director of Brand Development, Calphalon. “Calphalon Premier™ Space Saving Cookware provides home cooks with 30% more space in their cabinets,* helping to declutter their kitchen so they can focus on what matters – creating a great meal for family and friends.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8177251-calphalon-premier-nonstick-stainless-steel-cookware/
Weight is a heavy topic for millions of Americans – an estimated 69 percent are overweight. Eating right and staying active are cornerstones of health and wellness – and top-of-mind for those who know that weight management is a lifestyle not a fad. Yet hectic schedules, limited convenient options and diet fatigue often make it difficult to make consistently good choices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7239459-amway-bodykey-by-nutrilite/
The simple act of eating a meal will become more dignified and enjoyable for many people with physical challenges with the launch of Obi™, a revolutionary robotic dining device. Obi blends cutting-edge robotics, elegant design, intuitive controls and a friendly personality to give individuals who are fed by others the ability to take control of their meals at home and in public.
“We believe dining is one of life’s greatest pleasures that absolutely everyone should enjoy,” said Jon Dekar, DESῙN’s co-founder. “What our device stands for is equally as important as what it does. It represents our belief that living with physical challenges can be fulfilling and inspiring. Technology, and specifically robotics, combined with modern design, should facilitate that.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7850651-obi-robotic-dining-device/
We have become a nation of snackers. In fact over 90% of us are snacking multiple times throughout the day, and snacking now accounts for half of all eating occasions. Today’s new and innovative frozen products have something to meet every snacking and small meal desire, from healthy to savory to indulgent.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246453-nfra-march-national-frozen-food-month/
