Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/44692/
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
Virgin America, the new domestic airline that is reinventing travel, today launches its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). With legacy airlines representing 98 percent of domestic departures at ORD, the airline hopes to inject some healthy competition into the market. Known for friendly service, beautifully designed cabins and high-tech amenities, like touch-screen entertainment at every seat, Virgin America has been winning over consumers and travel awards since its 2007 launch, including “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards for the past three years. Today, Virgin America welcomes its dual inaugural flights with a red carpet welcome on the ORD tarmac followed by a party with a Virgin twist at the airline’s new L3 gate. Local officials and Virgin Group Founder Sir Richard Branson will greet the airline’s first guests, including “Flight for Chicago” Facebook fans who scored the chance to “taste test” the new airline versus the competition with a free one-way flight on a legacy carrier and a return on Virgin America. To mark its entrance into the ORD ring, the airline today launches a knockout combination for Chicago flyers: a Groupon deal, *a Flash Flyaway,**a Fare Sale,***and a triple points offer**** that flyers can actually use – good for travel now through August 31,2011, via the airline’s no-blackout date Elevate frequent flyer program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/50393/
The newest technological device may be one of the oldest architectural elements – the wall. Steelcase today launches V.I.A.™, vertical intelligent architecture, designed to create spaces that help fuel the innovation process. V.I.A. hosts the latest large-scale video and display technologies, offers unprecedented acoustic privacy, and easily reconfigures to support rapid change. It is being shown for the first time at NeoCon 2013 in Chicago June 10-12.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62072-steelcase-v-i-a-vertical-intelligent-architecture-walls
Years of dreaming and extensive planning go into celebrating a Hispanic teen’s 15th birthday with a fabulous Quince.
The Quinceañera is an important coming-of-age tradition in many Hispanic families. What began as a formal celebration that featured a church mass and a wedding-style reception has grown for many to include choreographed dances, outfit changes and much more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45076-verizon-wireless-my-fabulous-quince-essay-contest-scholarship-3ball-mty
Utica College President Todd S. Hutton announced today that the College is resetting the on-campus undergraduate tuition price beginning Fall 2016. The new tuition price will be under $20,000, and the college will continue to offer both need-based and merit-based financial aid to lower the cost to qualified students and their families even further.
“We consider this tuition reset to be a bold move for tomorrow,” Dr. Hutton says, “because in improving affordability, we are also expanding access to a high quality Utica College education that launches our students’ successful futures.”
The tuition reset comes at a time when private colleges and universities throughout the nation are taking a hard look at their pricing system. Many college-bound students and their families do not realize that the full price will likely be deeply discounted for them by a private college, and so they experience “sticker shock” upon seeing the published price.
To view the multimedia release go to:
http://www.multivu.com/players/English/7624151-utica-college-resets-tuition/
Dixie®, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called “Dark for Dinner.” The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to “Be More Here.”
Dixie is asking families to remove all distractions, including electronic devices, from their dinner experience, and then share what they learned from going “Dark for Dinner” via social media using the hashtag, #DarkforDinner.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7279951-dixie-launches-dark-for-dinner-movement/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
Ultimate Gaming, a majority-owned subsidiary of Station Casinos LLC, has launched real money online poker at UltimatePoker.com, making history as the first company in the United States to offer legal and secure online poker. Ultimate Poker is the exclusive online gaming partner of the Ultimate Fighting Championship® (UFC ®). Ultimate Poker brings the excitement of the UFC® to the online poker arena, offering fans once-in-a-lifetime prizes, rewards, and the true thrill of real money competition.
Live now at UltimatePoker.com, Ultimate Poker offers an exhilarating and secure online poker experience to anyone age 21 and over located in the state of Nevada.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61462-ultimate-poker-first-to-offer-legal-secure-online-poker-gaming-gambling
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/